The lady (magazine)

Cover picture by Janina Dłuska (no year)

Waldemar Titzenthaler photographs Anita Berber (1918)

around 1924; Photo published in the magazine: Fritz Lang and Thea von Harbou in their Berlin apartment; Photography by Waldemar Titzenthaler .

The Berlin magazine Die Dame was published as an "Illustrierte Mode-Zeitschrift" (subtitle) from 1911 to 1943.

history

The lady continued the tradition of the illustrated women's newspaper , which had been published by Lipperheide-Verlag (Berlin) since January 1874. It was taken over by Ullstein Verlag and renamed in December 1911. In the 1920s, the weekly Die Dame established itself as a sophisticated magazine for culture, fashion and society. The fashion editors such as Elsa Herzog , Johanna Thal, Stephanie Kaul and the Viennese Lily von Nagy introduced a noble style that was not based on origin or wealth, but on individual elegance and exquisite taste and which represented the New Woman of the Weimar Republic . The literary magazine Die Losen Blätter was enclosed with her every six months or monthly . Artists and writers such as George Grosz , Bertolt Brecht , Hannah Höch and Max Pechstein worked with the magazine; Texts by Kurt Tucholsky , Carl Zuckmayer , Ringelnatz and Klabund appeared in Die Dame. Arthur Schnitzler's dream novel was published here for the first time and the writer Vicki Baum worked in the Dame editorial team until she emigrated . The lady was a sophisticated, free-spirited, almost proto-feminist magazine. Her image of women was progressive, emancipated, elegant and extravagant.

Due to the expropriation and " Aryanization " of the publisher, the magazine has been published by Deutscher Verlag since 1937 . In 1943 the publication had to be stopped due to the war.

Artist of the title pages

A special feature of Die Dame were its title pages designed by well-known artists. As with the New Yorker , the covers were drawn and painted by the best illustrators of their time. The lady illustrators included Tamara de Lempicka , Hans Ibe , Otto Nebel and Walter Trier .

New beginning

In March 2017, the dame was published for the first time as a new edition of the historical magazine by Axel Springer Mediahouse Berlin and has been published twice a year since then. Its editor is the entrepreneur and art collector Christian Boros . In each issue there are collaborations with artists such as Thomas Ruff , Martin Eder , Elizabeth Peyton , Tracey Emin , Zanele Muholi , Alicja Kwade , Patti Smith and Jenny Holzer .

literature

• Christian Ferber (ed.): The lady. A German journal for spoiled tastes 1912 to 1943 . Ullstein, Frankfurt am Main, Berlin, Vienna 1980. ISBN 3-550-06585-X

Web links

• Julia Bertschik: The lady. Illustrated fashion magazine 1911-1943 , at the University of Klagenfurt
• Resurrection of a revolutionary magazine
• Is that what the modern "lady" looks like?
• Read, not look

Individual evidence

1. ↑ Mila Ganeva: Women in Weimar Fashion. Discourses and Displays in German Culture, 1918-1933 , Camden House, Rochester-New York 2008, ISBN 9781571132055 , p. 40
2. ↑ Axel Springer SE: "A printed salon": Axel Springer brings THE DAME back .