Ellen's grandson

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Ellen Enkel (born January 11, 1971 in Cologne ) is a German economist . Enkel is professor for general business administration and mobility at the University of Duisburg-Essen . Her main research interests are in the areas of open innovation processes ( open innovation , cross-industry innovation), digital business models such as platforms, corporate entrepreneurship and ecosystems in the mobility industry. Ellen Enkel is committed to promoting environmentally friendly drive technologies in mobility as well as supporting intermodal mobility platforms. In addition to her academic work, she is available as a consultant to business companies and political institutions.

Life

To 1998 Ellen grandson studied from 1991 at the State Examination biology , pedagogy and theology at the Universities of Bielefeld and Paderborn . From 1998 to 2003 she did her doctorate in business education and completed her doctorate on knowledge networks with summa cum laude. During her doctorate, she also headed the Knowledge Source competence center at the institutes for business administration and business informatics at the University of St. Gallen in Switzerland. Between 2003 and 2008, Enkel headed the Open Innovation Competence Center at the Institute for Technology Management at the University of St. Gallen .

In 2008 Enkel was appointed professor for innovation management at the Zeppelin University in Friedrichshafen . There she taught and researched until 2020 and was also head of the Dr. Manfred Bischoff Institute for Innovation Management at Airbus . During this time, she founded and directed the successful, part-time master’s course Digital Pioneering (development of digital business models), but also launched and supported numerous student start-ups . In 2020, she was appointed to the University of Duisburg-Essen as the successor to Ferdinand Dudenhöffer, where she holds the Chair of General Business Administration and Mobility and supports the Institute for Mobility Transformation (MOTION).

Between 2012 and 2021 Ellen Enkel was also editor-in-chief of the internationally renowned scientific journal R&D Management Journals, which deals with scientific findings relating to research and development activities as well as new business models in companies and organizations in all industries. During this time, it was not only responsible for the transformation of a pure print journal into a digital business model, but also significantly improved the journal's impact factor as a quality indicator from just over 1 to 2,908 (2020).

Research priorities

One focus of Ellen Enkel's research is open innovation processes. The scientist is convinced that real innovations that change a market in the long term rarely only succeed through one company and within one industry. As part of its open innovation work, Enkel brings mobility companies together with start-ups, technology partners from other industries and research institutions in order to develop new business models together. This complex of topics also includes Prof. Enkel's research on corporate entrepreneurship , also known as intrapreneurs , in which she researches which skills and positioning these need within the company in order to advance the development of business models and other innovations as well as the transformation of the company to advance.

Another focus in the work of grandchildren are digital business models. In the past, the mobility industry was characterized by predictable and therefore predictable technology and market developments. Now competitors from other industries, such as the much faster IT and service industries, are entering the market and threatening the business models of the established market participants. With her research, Enkel supports mobility companies in the development of digital business models

Platforms and ecosystems in the mobility industry also play a central role in Enkel's research . The scientist is convinced that in the future, intermodal platforms, where customers can use various mobility offers, will play an important role. With her research, she supports industrial companies in creating the necessary structures and networks

Viewpoints on mobility

Diversity in drive technologies and forms of mobility

Ellen Enkel is convinced that focusing on just one type of drive in the automotive industry is problematic because one type of drive or even one mode of transport can never meet all the different customer needs. In her research, Enkel therefore focuses on all environmentally friendly drives and forms of locomotion. And on the occasion of the economic stimulus package due to the Corona crisis , Enkel has repeatedly spoken out in favor of corresponding purchase incentives in the form of mobility premiums, which are intended to support these types of drive but also alternative forms of mobility such as car sharing , electric bicycles or e-scooters .

Threat to the mobility industry from disruptive market participants

Ellen Enkel advocates the thesis that companies in the mobility industry have to leave their old development patterns very quickly and change their business models and products in new, dynamic and innovative ways. Otherwise, Grandchildren sees the risk that new disruptive market participants will overtake them. Similar to what amazon has already done in retail or Airbnb in tourism. Enkel is convinced that in the medium term a company will dominate the mobility market that offers an intermodal platform on which customers can link various mobility offers for their individual transportation.

According to Enkel, the classic companies in the mobility industry would still be needed for their engineering work in this case, but they would be degraded to component suppliers by the new market participants. In doing so, they lose direct contact with consumers, their data and the resulting revenue potential. You would become increasingly dependent on the new players in the mobility industry. That is why Ellen Enkel aims to help mobility companies with her research to understand success factors, to anticipate changes in the market and in customer needs and thus to shape mobility successfully in the long term. In their opinion, this requires stronger networking within the industry and also with companies from the IT and service industries

Publications

  • Enkel, E., & Sagmeister, V. (2020). External corporate venturing modes as a new way to develop dynamic capabilities. Technovation , 102128.
  • Enkel, E., Bogers, M., & Chesbrough, H. (2020). Exploring open innovation in the digital age: a maturity model and future research directions. R&D Management , 50 (1), 161-168.
  • Enkel, E., Groemminger, A. & Heil, S. (2018): Managing technological distance in internal and external collaborations: absorptive capacity routines and social integration for innovation. Journal of Technology Transfer (JOTT) : 43 (5): 1257-1290, DOI 10.1007 / s10961-017-9557-0.
  • Enkel, E., Heil, S., Hengstler, M., Wirth., H., (2017). Exploratory and exploitative innovation: To what extent do the dimensions of individual level absorptive capacity contribute? Technovation 60-61: 29-38; http://dx.doi.org/10.1016/j.technovation.2016.08.002 .
  • Hubert, M .; Florack, A .; Gattringer, R .; Eberhardt, T .; Enkel, E. & Kenning, P. (2017): Flag up! - Flagship Products as Important Drivers of Perceived Brand Innovativeness. Journal of Business Research 71 (C): 154-163.
  • Dingler, A. & Enkel, E. (2016): Socialization and innovation: Insights from collaboration across industry boundaries (Aspects of socialization for innovation), Technological Forecasting & Social Change 109: 50-60.
  • Enkel, E. & Bader, K. (2016): Why do experts contribute in cross-industry innovation? A structural model of motivational factors, intention and behavior. R&D Management Journal , 46: 207-227.
  • Hengstler, M .; Enkel, E. & Duelli, S. (2016): Applied artificial intelligence and trust - the case of autonomous vehicles and medical assistance devices. Technological Forecasting and Social Change , 105: 105-120.
  • Enkel, E. & Heil, S. (2014): Preparing for distant collaboration: Antecedents to potential absorptive capacity in cross-industry innovation. Technovation , 34 (4): 242-260.
  • Bader, K. & Enkel, E. (2014): Understanding a firm's choice for openness: Strategy as determinant. International Journal of Technology Management , 66 (2/3): 156-182.
  • Roseno, A .; Mezger, F. and Enkel, E. (2013): Distinctive Dynamic Capabilities for New Business Creation: A Cross-Industry Analysis. International Journal of Technology Marketing , Vol. 8 (2): 197-234.
  • Enkel, E. & Mezger, F. (2013): Imitation processes and their application for business model innovation: An exploratory study. International Journal of Innovation Management , 17 (1): 1340005-1 - 1340005-34.
  • Enkel, E. and Goel, S. (2012): Creating Procedural Clarity - Smoothing the Path to Corporate Venturing. Journal of Business Strategy , 33 (3): 30-39.
  • Gassmann, O., Daiber, M. and Enkel, E. (2011): The role of intermediaries in cross-industry innovation processes. R&D Management Journal , 41 (5): 457-469.
  • Grandchildren, E .; Bell, J. and Hogenkamp, ​​H. (2011): Open Innovation Maturity Framework. International Journal of Innovation Management , 15 (6): 1161-1189.
  • Enkel, E. (2010): Individual attributes required for profiting from Open Innovation in Networks. International Journal of Technology Management , 52 (3/4): 344-371.
  • Gassmann, O., Enkel, E. and Chesbrough, H. (2010): The future of open innovation as a researchable theory. R&D Management Journal , 40 (3): 213-221.
  • Enkel, E. and Gassmann, O. (2010): Creative Imitation: Exploring the Case of Cross-Industry Innovation. R&D Management Journal , 40 (3): 256-270.
  • Gassmann, O .; Kausch, Ch. And Enkel, E. (2010): A study of negative side effects of customer integration. International Journal of Technology Management , 50 (1): 43-62.
  • Enkel, E., Gassmann, O. and Chesbrough, H. (2009): Open R&D and Open Innovation: Exploring the Phenomenon. R&D Management Journal , 39 (4): 311-316.

Web links

Individual evidence

  1. Prof. Dr. Ellen's grandson. Retrieved July 13, 2020 .
  2. ^ Automobilwoche: After Dudenhöffer left: Uni Duisburg-Essen is rebuilding the former CAR institute. Retrieved July 13, 2020 .
  3. Reports from the UDE. Retrieved July 13, 2020 .
  4. R&D management. Retrieved July 13, 2020 .
  5. patrick.dax: Innovation: "Why is the car dumber than the smartphone?" Retrieved July 13, 2020 .
  6. ^ Automobilwoche: Successor to Ferdinand Dudenhöffer: Ellen Enkel starts at the University of Duisburg-Essen. Retrieved July 13, 2020 .
  7. a b c Ellen's grandson. Retrieved July 13, 2020 .
  8. Olaf Preuß: Daimler, BMW and VW hardly benefit from electric car plans . In: THE WORLD . June 4, 2020 ( welt.de [accessed July 13, 2020]).
  9. heise Autos: E-car premium "mainly helps importers". Retrieved July 13, 2020 .
  10. No money for petrol and diesel - that's what experts say. Retrieved July 13, 2020 .
  11. Interview with Prof. Ellen Enkel: What is the auto industry missing? Retrieved July 13, 2020 .
  12. Media presence. Retrieved July 13, 2020 .
  13. a b Prof. Dr. Interview with Ellen Enkel: The new openness. Retrieved July 13, 2020 .