The entrepreneur , the partners ( shareholders ), financial analysts , rating agencies and the public are interested in being able to assess a company's earnings position . This earnings situation is due to causes that are called success factors. The success factor analysis is dedicated to the success of research , the long time alone in 1971 developed PIMS concept was based. After the PIMS concept focused on quantitative criteria such as market shares or market growth as key cash flow drivers as success factors at the level of the strategic business areas , qualitative success factors such as customer structure , customer satisfaction or the company's reputation are also seen today .
Historical success factors
In 1964, Joseph Schumpeter recognized the innovative “dynamic” entrepreneur type as a success factor in his theory of economic development . In 1982, an atomic model that looked like a pendulum listed corporate culture , personnel ( human resources ), competence , process , structure , strategy and systems as success factors . In 1997 Waldemar Hopfenbeck highlighted strategic success factors with flexibility , time , quality and technology .
critical factors of success
The performance measurement tried so-called key performance indicators to determine to thus critical success factors ( english key success factors ) out. Critical success factors represent the most important strategic, technical, organizational and process-oriented tasks in the company.
Possible success factors include high product or service quality , excellent delivery service , low selling price , technology leadership , product design , innovation capacity , cost leadership , market leadership and quality leadership . Success factors show the characteristics of promising strategies in the form of "if-then hypotheses", the characteristics of the identified success factors must be reflected in the corporate goals.
The list of success factors shows that the specialist literature is not uniform. Despite the lack of uniformity, the large number of factors can be broken down into soft factors and hard factors .
- Ottmar Schneck (Ed.), Lexikon der Betriebswirtschaft , 1998, p. 215 f.
- Joseph Schumpeter, Theory of Economic Development , 1964, p. 122
- Tom Peters / Robert H. Waterman, In Search of Excellence , 1982, p. 10
- Waldemar Hopfenbeck, Allgemeine Betriebswirtschafts- und Managementlehre , 1997, p. 529 ff.
- Christof Schulte (Ed.), Lexikon des Controlling , 1996, p. 201
- Lutz J. Heinrich / Armin Heinzl / Friedrich Roithmayr, Wirtschaftsinformatik-Lexikon , 2004, p. 235
- Christof Schulte (Ed.), Lexikon des Controlling , 1996, p. 200
- Hans Corsten, Basics of Competitive Strategy , Teubner Stuttgart / Leipzig, 1998, pp. 42–45.