Foodfight!

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Movie
Original title Foodfight!
Country of production United States
original language English
Publishing year 2012
length 91 minutes
Rod
Director Lawrence Kazanoff
script Lawrence Kasanoff
Joshua Wexler
production Robert D. Cain
Tom Ortenberg
music Walter Murphy
cut Craig Paulsen
synchronization

Foodfight! is an American animated film released in 2012 . It is about product mascots who come to life at night and fight against a new brand that threatens them all. The film was produced from 2000 and its premiere postponed several times. After it was finally published, it was quickly considered one of the worst animated films ever produced.

action

When the supermarkets close and the salespeople go home, the products come to life as their mascots. In the nocturnal world of the Marketropolis supermarket, Charlie the Tuna, Master Proper and Twinkie the Kid meet among others . In the metropolis of advertising mascots, Dex Dogdective fights crime with his friend, the chocolate squirrel Daredevil Dan. He wants to get engaged to Sunshine Goodness, a pretty mascot for raisins. But shortly before she disappears and when Dex can't find her, he gives up the detective business. At this time, a strange representative comes to Marketropolis, who offers the retailer a new product line for its range: Brand X. And as the products are being added, the attractive Lady X appears in Metropolis - also in Dex 'Bar, which he now runs .

Gradually, Brand X is displacing other products from the market and their mascots beg Dex to help them. Lady X appears more and more aggressive and ultimately wants to take control of the entire market. It comes to a fight between Dex and his friendly brands against Lady X and her ever-growing army. Arriving at Lady X's headquarters, Dex also finds Sunshine. He frees them and together with their friends they can defeat Brand X.

production

Lawrence Kasanoff and Joshua Wexler of Threshold Entertainment developed the idea for the film in 1999. The animations were later produced at Treshold Entertainment, Lawrence Kasanoff directed and wrote the script together with Wexler. With the use of the well-known brand characters as supporting characters and in guest appearances, the value of the film should be increased and at the same time a mutual advertising value of 100 million US dollars should be generated for all involved. For this, the rights to use 80 branded mascots were acquired. The production was intended to mimic the success of Toy Story in the hope of making Treshold Entertainment as successful as Pixar . Accordingly, Treshold Entertainment, together with the Korean investor Natural Image, raised a start-up capital of 25 million dollars and tried to raise the additional 50 million that were needed. Kasanoff promised an additional 25 million through the early sale of the distribution rights. Robert Engelman, George Johnsen and Alison Savitch acted as producers alongside Kasanoff and Wexler. The music was composed by Walter Murphy and the artistic direction was with Susan Carter Hall.

The animations were initially produced in a style based on the classic Warner Brothers , with slapstick and deformation of the characters. Most of the work was eventually moved to smaller studios in South Korea and Europe to save costs, so that Treshold only employed 22 animators and 100 more in other companies. Servers at IBM in New York were used for rendering, with which the IT company wanted to expand its contacts in the film industry. The publication was originally planned for the end of 2002 following the 2001 announcement. Not long before completion, however, the studio reported a server intrusion and theft of material, most of which was lost. The team then had to start over and the appointment was repeatedly postponed. When the production was restarted, the style was changed, now the focus should be on motion capture . The director later said that this resulted in him and the animators speaking in different languages.

In 2005, Lionsgate was won over for the marketing and raised an additional $ 20 million for production through the financing company StoryArk. But the other completion dates were also missed several times. After the producers finally lost the rights to the film through debt, it was auctioned off in 2011. The rights went to British Boulevard Entertainment for $ 2.5 million, so StoryArk had the film finished with as little budget as possible.

synchronization

Role name Voice actor in USA
Dex Dogtective Charlie Sheen
Sunshine Goodness Hilary Duff
Daredevil Dan Wayne Brady
Lady X Eva Longoria
Mr. Clipboard Christopher Lloyd

Publication and reception

The film was released in selected cinemas in Great Britain on June 15, 2012. It was released on DVD in Great Britain, Finland, Russia, Sweden and Denmark in the same year and in 2013 in the USA. Foodfight was released later! in other countries. Merchandising articles were also published for the film.

When it was announced in 2001, the film was criticized for mixing (children's) entertainment and advertising. The producers replied that they would not get any money for using the advertising figures.

After its release in 2013, Foodfight! panned by the New York Times : the animations looked unfinished, the plot impenetrable and disgusting. Only lovers of particularly bad films would have pounced on it immediately. The Daily Telegraph called it the worst children's animated film ever produced. The concept could have been turned into a cynical work for adults, but it is unsuitable for children. And although it is being marketed for children, the film contains many uncomfortably obvious sexual innuendos. Little else in the plot makes sense either. According to the Internet Movie Database , the film is now one of the worst animated films of all time and the 17th worst film.

Web links

Individual evidence

  1. ↑ a b c d e f Jake Rossen: Placing Products? Try Casting Them . The New York Times . August 11, 2013.
  2. ^ A b Daniel Eisenberg: It's an Ad, Ad, Ad World. TIME, August 26, 2002, accessed May 19, 2018 .
  3. ↑ a b Eric A. Taub: MEDIA; For This Animated Movie, A Cast of Household Names. New York Times, May 17, 2004, accessed May 19, 2018 .
  4. ↑ Rick DeMott: Food Fight Animated Feature Up for Auction. AWN, September 23, 2011, accessed on May 19, 2018 .
  5. ↑ Michael Mallory: The Long, Strange Odyssey of 'Foodfight!' Animation Magazine, May 31, 2012, accessed May 19, 2018 .
  6. ↑ Rebecca Hawkes: Forget The Emoji Movie: discover Foodfight !, the worst children's animation of all time. The Daily Telegraph, August 2, 2017, accessed May 19, 2018 .
  7. ↑ IMDb Users: IMDb Bottom 100. In: IMDb. Retrieved July 14, 2016 .