Footjoy
FootJoy is one of two brands of the Acushnet Company , along with Titleist . Golf shoes and golf gloves are mainly produced under the FootJoy label. In addition, FootJoy also offers golf clothing such as pants, shirts and caps.
history
In 1857 Fredrick Packard turned his back on his father's business and founded his own shoe workshop under the name Burt and Packard Shoe Company . At that time he was already producing shoes for playing golf. After a short time the company was renamed the Field and Flint Company . Around 1910 ownership changed and the company was renamed the Fred F. Field Company .
In 1920 the brand name FootJoy was first used. The products quickly grew in popularity. In 1927, the American team won the Ryder Cup in FootJoy shoes.
As part of the PGA professional tour, the shoes quickly became market leaders. At the first "Shoe Count" in 1945, FootJoy were the most popular brand among the participating professionals.
In 1957 the owner changed again. The Stone and Tarlow families are now owners. In 1975 General Mills acquired the majority in the shoe manufacturer, which officially traded under the name FootJoy from 1970. FootJoy has been owned by the Acushnet Company since 1985.
In 1979 the company produced golf gloves for the first time, and golf socks were added in 1981. From 1997 golf shoes are available for women for the first time. In 1998 there is the first collection, which also includes a clothing line and accessories.
Market position
In 2007, more than 68% of the pros on the American PGA Tour wore FootJoy shoes, according to the company. The best known are Steve Stricker , Adam Scott , Pádraig Harrington , Vijay Singh , Ángel Cabrera and Zach Johnson . The next (unnamed) competitor came in at 11%. In the professional sector, FootJoy is superior to the competition from adidas , Nike , Callaway and Puma . Consequently, with the statement "# 1 in shoe and glove in golf", the company claims market leadership in the field of golf shoes and golf gloves. However, the lead over the competition should not be nearly as great as the proportion of American professionals who use FootJoy products suggests. Unlike FootJoy, companies such as Nike, Callaway, adidas, Mizuno and Puma only sponsor a comparatively small number of golfers. Others like Ecco , Hi-Tec or Etonic do without this marketing tool entirely. As a result, the company's market leadership is much less evident than it would seem from its market share among professionals.
Web links
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- ↑ Archive link ( Memento of the original from January 8, 2007 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ http://www.footjoy.com/blog/Default.asp?bcid=10
- ↑ Archive link ( Memento of the original dated May 30, 2008 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
