Brown forman

from Wikipedia, the free encyclopedia
Brown forman

logo
legal form Corporation
ISIN US1156371007
founding 1870
Seat Louisville , Kentucky , United States
United StatesUnited States 
management Paul Varga
Number of employees 4,600 ( FY 2016)
sales 4.011 billion USD ( FY 2016)
Branch spirits
Website www.brown-forman.com

Brown-Forman is an international manufacturer of whisk (e) y, vodka, liquor, tequila, champagne and wine with roots in Kentucky . The company is listed in the S&P 500 . The company's headquarters are in Louisville . Brown-Forman employs over 4,600 people worldwide (2016).

Well-known products of the company are Jack Daniel’s , Canadian Mist (since 1890), Early Times , Old Forester (later Forester), Woodford Reserve , Glendronach , Benriach , Glenglassaugh , Korbel Champagner, Chambord Liqueur , Tequila el Jimador , Tequila Herradura and Finlandia Vodka .

Company history

In 1870, George Garvin Brown founded a whiskey distillery in Louisville . Only two years later did his partner Forman join. Over the years, the group has grown steadily in order to skilfully stay afloat as one of the few licensed producers of medical alcohol during the alcohol prohibition of the 1920s . In addition, the company had to have "non-specialist" products such as B. Make gunpowder .

The acquisition of the "Early Times" distillery in 1935 and the well-known Jack Daniel’s label in 1956 were further milestones in the history of the company, which expanded its product range in the 1970s with the acquisition of the Canadian Mist and Southern Comfort brands and over the years with Finlandia Vodka , the tequila brands el Jimador and Herradura and Chambord Liqueur .

Cooperation with distribution partners improved the distribution options . With net sales of US $ 4.011 billion for the 2016 fiscal year , the company is one of the most successful manufacturers in the industry.

In early 2016, the Southern Comfort and Tuaca brands were sold to the Sazerac Company .

In 2016 the Scottish Benriach Distillery Co. Ltd. with the whiskey distilleries and brands Glendronach , Benriach and Glenglassaugh for £ 285 million .

Brown-Forman Germany

Brown-Forman Germany
legal form GmbH
founding 2010
Seat Hamburg
management Yiannis Pafilis
Number of employees approx. 130
Branch spirits
Website www.brown-forman.de

Brown-Forman Deutschland GmbH, based in Hamburg, is a subsidiary of Brown-Forman Ltd. and is one of the leading suppliers of whiskey, vodka, liqueur and tequila in Germany.

Brown-Forman entered the German market in 1996. The brands were initially distributed through partners. In October 2010, Brown-Forman founded its own marketing and sales company in Hamburg. The company has been an independent German GmbH since May 2012.

Web links

Individual evidence

  1. a b Brown-Forman: Annual Report 2016 (PDF) Retrieved on August 20, 2016 (English).
  2. ^ Gilbert Delos: Les Whiskeys du Monde. Translation from French: Karin-Jutta Hofmann: Whiskey from all over the world. Karl Müller, Erlangen 1998, ISBN 3-86070-442-7 , p. 134.
  3. Brown-Forman Sells Brands , LebensmittelZeitung, January 15, 2016
  4. Brown-Forman to Acquire the GlenDronach, BenRiach AND Glenglassaugh Single Malt Scotch Whiskeys ( Memento from August 21, 2016 in the Internet Archive ). glendronach.co.uk, April 27, 2016.