Go your way

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Logo of the campaign Go your own way

Go your way is an initiative of the Germany Foundation Integration , which advocates equal opportunities for people with a migration background and was launched in 2012. The initiative supports young people with a migration background on their way into working life with an ideal scholarship program. A mentoring program, exclusive events and a broad network provide the basis for this. Up to 200 scholarship holders are accepted into the program each year for a funding period of two years. All participants are each assigned a mentor as a career advisor and door opener. Among others, the former Federal President Christian Wulff , politician Doris Schröder-Köpf and government spokesman Steffen Seibert are currently part of the mentoring team of Geh dein Weg .

In 2013, another project started under the umbrella of the Go your way initiative with the career orientation Go Your Way . Together with companies, the Deutschlandstiftung Integration organizes job fairs at schools. The addressees of the nationwide series of events are schools with a high proportion of students with a migration background. The aim is to give students early access to potential employers.

At the start of the “ Go Your Way” initiative , the German Integration Foundation was supported by the Bundesliga in 2012 . For all games on the third match day of the 2012/13 season , which were played from September 14 to 16, 2012, the football players of the 18 Bundesliga clubs wore the slogan go your way on the jersey instead of the main sponsor during the integration game day . The game balls also bore this lettering.

After the campaign Mein Freund ist Ausländer in the 1992/93 season , it was the second campaign of this kind. The campaign was presented on September 13, 2012 at a press conference at the Federal Chancellery in Berlin by the patron of the German Integration Foundation, Angela Merkel , and Uli Hoeneß (then board member of the Deutschlandstiftung Integration), DFL President Reinhard Rauball , the then State Minister Maria Böhmer (board member of the Deutschlandstiftung Integration) and Wolfgang Fürstner (board spokesman of the Deutschlandstiftung Integration).

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