Yellow Pages

from Wikipedia, the free encyclopedia

Yellow Pages are a telephone and address directory sorted by industry.


In more than a hundred countries around the world, business directories are published under the term “Yellow Pages” in the respective national language. Only in Australia and New Zealand is the English term Yellow Pages still protected by the former state-owned telecommunications companies and used for the provision of business directories. In January 2011 the Office for Harmonization in the Internal Market (trademarks, designs and models) of the European Union declared the “Yellow Pages” trademark in Germany null and void and canceled it. In the United States , numerous publications use the suffix yellow pages . There, the "Yellow Pages" and were in 1886 by Reuben H. Donnelley Yellow Pages invented.


Trademark of the Yellow Pages in Germany

The Yellow Pages business directory is published in Germany by 16 publishers together with DTM Deutsche Tele Medien . It includes contact information about companies, self-employed and freelancers. The address, telephone number, fax number, Internet address and, if necessary, further information are given. The arrangement is based on branches. There are around 4 million company entries in Germany.

Yellow Pages are published in print and on the Internet. With the latter, the area search, an extract of the city map, links to the website , additional information, company videos and other features are offered. Since February 2012, reviews of local businesses have been possible on the Yellow Pages website (in partnership with the review portal Registration of the user is necessary for this.

In addition, one is app for iPhone , Windows Phone , BlackBerry and Android - smartphones offered. There is also an SMS information: For this purpose, the keyword you are looking for (e.g. "Restaurant") is sent via SMS. The answer is sent back to the cell phone as a short message and contains at least one provider in the vicinity.


The yellow pages word mark was deleted by the German Patent and Trademark Office in 2006 , as it is a descriptive term for business directories and is therefore not eligible for protection as a trademark. In 2009 the deletion was confirmed despite efforts to the contrary by Deutsche Telekom Medien GmbH. Based on applications from “Arguscompact” and “Klicktel”, a company of the “Telegate Group”, the trademark office certified that the Telekom subsidiary was acting in bad faith at the time of the trademark application, as it must have been clear “that the trademark registration would have an anti-competitive effect would". The behavior of the applicant therefore appears to be "immoral". The Federal Patent Court ruled in 2010 that the trademark must not be deleted and thus overturned the preliminary rulings. It was stated that at the time of registration in 1998 the mark did not lack the required distinctive character and did not need to be kept free. The applicant has proven that the mark was established in the market. The applicant cannot be assumed to be in bad faith.

Free standard entries

Traders can receive a standard entry in all media (books, internet, information services, etc.) free of charge, provided they have not objected to publication in general or in individual media and the respective telephone provider makes the data available to Telekom Deutschland GmbH for publication. However, there is no legal entitlement to this.

The free standard entry includes basic information such as name, additional name, academic degree, title or business name, address, telephone, fax and possibly mobile phone number. Since the books from Yellow Pages are publishing books, they are subject to the terms and conditions of the respective publisher. Additional information such as opening times, website and / or e-mail addresses or special emphasis can be ordered against payment from the publisher of the respective book from Yellow Pages . In the online directory, additions are also possible free of charge, for example the website or other search terms. Although the website contains all nationwide entries, it differs from region to region.

Appearance and cost

Yellow Pages are financed by advertising and are offered in printed form free of charge in post offices and other locations in Germany. Depending on the region and infrastructure, certain book editions are delivered directly to households by the Yellow Pages .


In Austria, Yellow Pages have been published by Herold Business Data since 1991 . They contain contact information for 340,000 companies sorted by industry as well as numerous advertisements with details on products and services of the respective companies.

Yellow Pages are available as a printed reference work on the Internet and in a mobile version. The website provides more than 4.1 million phone numbers. Corporate videos, 360 ° panoramic images and slide shows are offered for numerous companies.


In Switzerland, the Yellow Pages are available in the printed telephone books (under the name Local Guide ) and on the Internet as well as on a mobile application. All public entries in Switzerland (company and private entries) can be found in the directories. The address details or mutations carried by all major telecommunications providers in Switzerland or from customers directly.

Web links

Commons : Yellow Pages  - collection of images, videos and audio files

Individual evidence

  1. DTME: DTME About Us. Retrieved March 6, 2020 .
  2. Reviews: Yellow Pages include comments in the online portal , Netzwelt, February 12, 2012, accessed on March 1, 2012.
  3. Die Welt: Deutsche Telekom loses the yellow pages
  4. Yellow Pages - Word mark for branch telephone books - BPatG, decision of 02/09/2010, Az .: 27 W (pat) 211/09