Georg Jos. Cheese

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Georg Jos. Kaes GmbH

legal form GmbH
founding 1865
Seat Mauerstetten , GermanyGermanyGermany 
management Horst Hermann
Number of employees approx. 2,500 in Germany
sales 765 million euros
Branch Grocery retail; Wholesale
Status: July 22, 2020

The Georg Jos. Kaes GmbH , better known under the brand name V-MARKT , is a medium-sized group of companies active in retail and wholesale in southern Bavaria, with its headquarters since 1997 in Mauerstetten near Kaufbeuren in the Allgäu . In addition to the Feneberg Lebensmittel company , Georg Jos. Kaes GmbH is one of the last medium-sized retailers in the branch in southern Bavaria.

Corporate structure

As of July 2018, the company comprises a chain of 37 hypermarkets (with a sales area of ​​1,000 to 15,000 square meters, a total area of ​​around 90,000 square meters) as well as 12 independent DIY stores under the name V-BAUMARKT with garden departments (with a total of over 30,000 m² sales area) or . further into consumer markets integrated home improvement departments, three independent fashion stores and integrated in all consumer markets fashion departments and affiliated gas stations and car washes , further comprising a C & C market in Mauerstetten . In November 2019 it became known that companies had registered the inheritance of seven real locations with the Federal Cartel Office .

The managing director is Horst Hermann. The group's turnover in 2018 was around 836 million euros, around two thirds of which in the food sector . The company, which is still in family hands, is a member of the independent trading association “ Markant AG ”, Pfäffikon SZ (Switzerland) and its German service company “Markant Handels und Service GmbH Germany” in Offenburg. In addition, the company has a central high-bay warehouse at the company location in Mauerstetten with its own fleet of trucks for handling deliveries and also purchases goods from around 400 regional producers, primarily in the food sector.

Company history

Munich branch (Balanstraße 50)

The company goes back to the specialty and regional products store founded by Josef Kaes in 1865 . The first shop at that time was located on Ludwigstrasse in Kaufbeuren. There has been a focus on wholesale since 1963 with the establishment of the first C&C store in Kaufbeuren-Hirschzell. In 1967 the company expanded rapidly with the establishment of the first V-Markt. In addition, independent fashion stores were established under the name Christl's Modemarkt , the concept of which has been gradually transferred to all larger V-stores since the late 1970s.

In the 1980s, in addition to the core business in wholesale and retail, other business areas such as petrol stations, car washes and hardware stores were created. The Georg Jos. Kaes GmbH, with its locations in southern Germany, is a major player in the food retail sector and one of the largest training companies in the Allgäu.


  • Rudolf Egerer Prize, 1999
  • Rudolf Egerer Prize, 2012


  • Georg Jos. Kaes [company] (Ed.): 10 years Kaes company in Hirschzell . Hirschzell, 1970
  • Georg Jos. Kaes [company] (ed.): 125 years of Georg Jos. Kaes 1865-1990 . Kaufbeuren, 1990
  • Georg Jos. Kaes [company] (ed.): 150 years of Georg Jos. Kaes 1865-2015 . Kaufbeuren, 2015

Web links

Individual evidence

  1. Bundeskartellamt - ongoing proceedings. Retrieved November 26, 2019 .
  2. V-MARKT - trading tradition for over 150 years. Retrieved May 8, 2019 .