A hardware store is usually a large supermarket that specializes in home improvement materials. Construction stores were conceptually taken over from the USA , where they are known as the “hardware store”. In the business context, the "DIY industry" (abbreviation for: Do it yourself ) is often used .
You got earlier example, tools and nails exclusively to the ironmonger , colors and wallpaper from the specialist paint shop, wood from the timber merchant and construction materials in the building materials trade , we can now in a hardware store almost everything in one place get.
The first German hardware store was Bauhaus . The company was founded in 1960 by Heinz-Georg Baus in a garage in Mannheim . In 1968 Otmar Hornbach opened the first combined DIY and garden center in Germany in Bornheim (Palatinate).
Market situation today
Europe and worldwide
Market share of the three leading DIY trading companies (DIY = Do It Yourself ) in six European countries (as of 1998):
- Germany: Obi, Praktiker, Bauhaus - together 21.7%
- France: Castorama / Brico Dépôt, Leroy Merlin (Auchan), Domaxel - together 39.2%
- Great Britain: B&Q (Kingfisher / without Castorama), Homebase (since 2002 part of Argos Retail Group, a branch of GUS plc ., London), Wickes - together 60.1%
- Italy: Bricocenter (Rinascente, incl. 4 Leroy Merlin outlets), Obi (Tengelmann, D), Castorama (F) - together 5.1%
- Netherlands: Intergamma, Praxis, HDB - together 56.6%
- Spain: Leroy Merlin (Auchan, F), AKI (GIB, B), ATB (Franchise) - together 57.2%
The US American The Home Depot Inc. , based in Atlanta, is the market leader in the US and claims to be the largest DIY chain in the world. Your biggest competitors in the US market are Lowe's and Ace Hardware .
In 2005, 104 new DIY stores were opened in Germany, according to the industry magazine “diy”. This increased the number of DIY and DIY stores to 4,392. According to the definition of the BHB (Federal Association of German DIY, DIY and gardening stores), however, a DIY store must offer at least 1,000 square meters of sales area and have a certain product classification in order to be recognized as such by the BHB. According to this definition, there were 2520 DIY stores in Germany in 2005.
According to the "Dähne Information Service", the ten largest DIY stores in Germany are Obi, Praktiker (with Extra and Top-Bau), Bauhaus, Hornbach, ZEUS (Hagebaumarkt, WERKERS WELT, Floraland), REWE Group (toom, B1), Marktkauf, Globus, Max Bahr and I&M Interbaustoff (status: end of 2005). In 2005, these companies generated sales of around 17.7 billion euros, which is almost 80 percent of total industry sales.
In 2007, the Rewe chain took over all Marktkauf hardware stores and converted them into Toom or B1 hardware stores.
The industry now employs around a quarter of a million people.
branches in 2012
Gross sales in Germany in 2012
(to the Tengelmann Group based in Mülheim an der Ruhr )
|Wermelskirchen||344||3,750 million euros|
|bauhaus||Belp (Switzerland)||126||2,730 million euros|
Toom Baumarkt (with B1 Discount Baumarkt)
(to the Rewe Group )
|Cologne-Porz||352||2,437 million euros|
|ZEUS headquarters for purchasing and service with hagebaumarkt , WERKERS WELT and Floraland||Soltau||671||2,430 million euros|
|Hornbach||Bornheim (Palatinate)||91||2,050 million euros|
|globe||St. Wendel||79||1,263 million euros|
Hellweg (DIY store)
(joint purchasing association DIYCO with BayWa AG)
|Dortmund||135||963 million euros|
|Eurobaustoff Handelsgesellschaft (i & M Bauzentrum)||Karlsruhe||324||950 million euros|
|EMC professional||location||307||764 million euros|
The poor financial situation of many hardware stores, poor market positioning and the intense price war are putting the industry under pressure. A study by the auditing firm Ernst & Young predicted in 2005 that of the 14 major DIY chains in 2015, depending on the choice of their future strategy, seven in the best case, and only three in the worst case, would remain. In view of the insolvency of the DIY store group Praktiker in 2013 and the associated almost simultaneous disappearance of three DIY store chains (Praktiker, Max Bahr and extra Bau + Hobby), this forecast actually came true, at least in part.
During the corona crisis , the hardware stores in the states of Bavaria, Saxony, Lower Saxony and Mecklenburg-Western Pomerania had to temporarily close for private customers. The different regulations in the individual federal states were criticized. On April 4, 2020, the hardware stores in Lower Saxony were reopened to private customers after just under two weeks. Lower Saxony's Minister of Health, Carola Reimann, justified the opening of the DIY stores with the curbing of shopping tourism to North Rhine-Westphalia, Bremen and the Netherlands.
In Austria, Lagerhaus , Obi, Bauhaus and Hornbach together have a market share of almost 90%. There are around 870 locations with around 1.57 million square meters of retail space.
|Companies||Seat||Market entry||Number of
branches in 2014
|Coop construction + hobby||Basel||74|
|Migros Do it + Garden||Zurich||47|
|Jumbo-Markt AG ( Maus Frères Holding )||Dietlikon||1974||41|
|OBI ( Migros franchisee )||Wermelskirchen , Germany||1999||10|
|Hornbach||Bornheim (Palatinate) , Germany||2002||6th|
|Do it AG||Chur||1983||4th|
Large hardware store chains
- ACE Hardware Corporation (USA, Indonesia, Malaysia, Philippines, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Peru, Venezuela, American Samoa, Barbados, Belize, Bermuda, Canada, Cayman Islands, French Polynesia, Grenada, Iceland, Jamaica, Mexico, Netherlands Antilles, Palau, Puerto Rico, St. Lucia, St. Vincent and Grenadines, Trinidad & Tobago, United Kingdom, US Virgin Islands, Western Samoa, Iraq, Israel, Jordan, Kuwait, Libya , Maldives, Saudi Arabia, UAE)
- Bauhaus (Switzerland, Germany and 13 others)
- bauMax (resolution 2015) (Austria, Czech Republic, Slovakia, Hungary, Slovenia, Croatia, Romania, Bulgaria, Turkey)
- BayWa DIY superstores and garden centers (Germany), including WLZ Raiffeisen markets
- Coop Bau + Hobby (Switzerland)
- Eurobaustoff more than 1000 specialist retail locations in Europe (brands: I&M Bauzentrum, Interbaustoff)
- Globus Baumarkt , since July 2007 including Hela (formerly part of Distributa )
- ZEUS Group, with Hagebaumarkt as well as WERKERS WELT and Floraland
- The Home Depot Inc. (USA)
- Jumbo-Markt AG ( Maus Frères Holding , Switzerland)
- Kingfisher Group (Great Britain), including a .: B&Q , Castorama
- Warehouse - Raiffeisen Ware Austria (Austria)
- Adeo , including Leroy Merlin (France, Belgium, Spain, Portugal, Italy, Greece, Poland, Russia, China, Brazil, Turkey), Bricoman, Bricocenter, Aki, Weldom, KBane, Zôdio; Groupe ADEO is owned by the Association Familiale Mulliez
- Migros Do it + Garden (Switzerland)
- OBI Heimwerker und Freizeitbedarf Handels GmbH & Co. KG, franchise company, Tengelmann Group (in Switzerland, Migros is a franchisee of OBI)
- Toom hardware store (formerly Stinnes hardware store ), incl. B1 discount hardware store (formerly Zack). Since June 2007 this has also included the former “ Marktkauf Baumarkt” and “Baudepot” stores of the AVA Group (then part of the Edeka Group) - renamed to one of the two sales lines . Toom Baumarkt is part of the Rewe Group .
- EMC professional
In the Kundenmonitor Deutschland survey, which asks customers about their satisfaction with the service quality of various industries, the DIY and home improvement stores examined achieved a comparatively mediocre satisfaction index of 2.48 on average. Smaller hardware stores were not evaluated because the number of respondents was not representative. Globus and Max Bahr achieved an index of 2.31, Hornbach (2.32), Bauhaus (2.38), Hagebaumarkt (2.46), Hellweg (2.50), OBI (2.53), toom BauMarkt ( 2.56) and Praktiker (2.60).
In 2011, Globus Baumarkt was rated in a representative study by the magazine “Do-it-yourself” in cooperation with the market research company “Konzept & Markt” as the most customer-friendly DIY store in Germany for the fifth time in a row. Globus received 2318 points , Obi 2276, hagebaumarkt 2264, Hornbach 2261, Hellweg 2241, Max Bahr 2222, Bauhaus 2218, Praktiker 2136 and toom 2129.
- Siegfried Rohn (Ed.): 30 years of construction & home improvement market. Euro marketing in the DIY sector. Beyond the day ... History and future of the do-it-yourself industry in Germany. Siegfried Rohn, Cologne 1998.
- DIY trade in Germany: DIY store chains, cooperations + hypermarkets; Ettlingen: Dähne (CD-ROM edition or print edition), has been published annually since 1999
- Egon Huppert, Christoph Schöffel: DIY store report; Documentation of the Eurohandelsinstitut e. V., Verl. DHI, Dt. Handelsinstitut, Cologne 1994, ISBN 3-87257-160-5
- Gschwantner, Martin: Statistical methods of market research, presented using the example of a customer satisfaction analysis in the hardware store "Hornbach" in Ansfelden; Innsbruck, Univ., Dipl.-Arb., 2004
- Haberer, Nina: Young women in the hardware store: an assessment of communication policy from the customer's point of view; Vienna, University of Economics, Dipl.-Arb., 2005
- Volker Hammel, Michael Lerchenmüller: Placement and presentation optimization in the hardware store using the example of the "building block project" of Stinnes BauMarkt AG, Dipl.-Arb. Nürtingen University of Applied Sciences, 1995
- Sejnoha, Bettina: Instruments and measures of personnel development for the implementation of customer-oriented behavior among employees in retail, illustrated using the example of Stinnes BauMarkt AG, Dipl.-Arb. Nürtingen University of Applied Sciences, Esslingen 1996
- The "Institut für Freizeitwirtschaft", Munich, regularly publishes important analyzes of the DIY market. Current: "The German DIY market until 2020", "Do-it-yourself market analysis 2007", "Home improvement monitor DIY trade 2003: the 30 largest B + H market groups in the judgment of the do-it-yourselfers" and "Do-it-yourselfers" Monitor DIY Industry 2007 ".
- The Cologne-based management consultancy IBH Retail Experts publishes numerous market and distribution studies in the home, garden and DIY categories every year.
- Markt special 2002, Rohn Verlag
- Ranking: The largest DIY chains in Germany
- store statistics 2005 ( page no longer available , search in web archives ) Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice.
- EY DIY store study: DIY stores in the strategy trap. (PDF) Differentiation of the formats as an opportunity. In: ey.com. 2005, accessed December 3, 2013 .
- https://www.ndr.de/nachrichten/mecklenburg-vorpommern/Baumaerkte-IHK- coronavirus1198.html
- DIY stores save themselves in the countryside. New strategies are needed. In: orf.at. July 22, 2013. Retrieved July 23, 2013 .
- statista.de: Leading DIY stores in Switzerland measured by the number of branches in the years 2010 to 2014 , accessed on November 1, 2015
- Ace International Locations ( Memento from August 20, 2014 in the Internet Archive )