Jumbo (hardware store)

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Jumbo-Markt AG

logo
legal form Corporation
founding 1972
Seat Dietlikon , Switzerland
management Thomas Spichtig
( CEO )
Didier Maus
( Chairman of the Board of Directors )
Number of employees 1,500 (December 31, 2019)
sales 554 million CHF (2019)
Branch Retail trade (hardware store)
Website www.jumbo.ch

The Jumbo Markt AG , headquartered in Dietlikon is a Swiss DIY company and a wholly owned subsidiary of the Maus Frères . Jumbo operates 40 branches across Switzerland  in combination with an online shop . This makes the company the second largest DIY chain in Switzerland and employs around 1,550 people. In 2018, Jumbo generated sales of around 555 million Swiss francs .

history

Beginnings

Opening of the first branch in Dietlikon in 1972. The name «Jumbo» can be traced back to this construction - it reminded visitors of a lying elephant.
Opening of the first branch in Dietlikon, 1972

In 1972, Hans-Rudolf Stahel began to set up a new chain of hypermarkets with large retail spaces outside the city centers. In 1969, Stahel founded the successful Waro AG based on the US model. Stahel chose the newly zoned industrial area in Dietlikon as the location for the first wholesale market . The inflatable hall construction of the building resembled a lying mammoth or elephant - a jumbo. The name of the company was derived from this: “Mammut-Jumbo AG”. An autumn storm destroyed the hall. The company rented a circus tent as a temporary sale . It was eventually replaced by a steel hall, but the name «Jumbo» was retained.

The big top that served as a temporary sale in 1974.
The circus tent as a temporary sale, 1974

Non-food and food

In 1974 the first jumbo wholesale store opened under new ownership: the Maus Fréres Holding. The product range included a wide range of non-food items as well as food . By the end of the 1990s, Jumbo had opened eleven wholesale stores.

First pure hardware store

In 1982 Jumbo opened the first DIY store in Bachenbülach - a wholesale store based on the US model , geared entirely towards leisure and hobby needs . By the end of the 1990s, a total of 34 stores had been opened in all parts of Switzerland .

The yellow jumbo hot air balloon, known throughout Switzerland, takes off. May 1995
The yellow jumbo hot air balloon known throughout Switzerland, May 1995
The jumbo hot air balloon was also available in the form of a pin.
The jumbo hot air balloon as a pin

In order to draw attention to imminent store openings and to generate general attention, Jumbo used, among other things, a striking yellow hot air balloon . This special form of advertising attracted a great deal of attention at the time and the motif of the yellow balloon gained fame throughout Switzerland.

From 2000 the Maus Frères Holding formed a strategic alliance with the French retail company Carrefour . Jumbo separated the wholesale market from the hardware store business; the ten hypermarkets became Carrefour branches. Since then, Jumbo has concentrated on its DIY store expertise.

In 2007 Carrefour withdrew from Switzerland. The last twelve hypermarkets, in which Carrefour and Maus Frères each held half, were sold to Coop .

Online shop

An online shop was opened in spring 2018. Jumbo thus closed the last gap in the “ customer experience journey ”: The customer can research, compare, experience, order and pick up the products and services on the channel of his choice.

Logos

The first wholesale market in Dietlikon in 1972 is called "Jumbo" by the population because of its appearance. With the blue elephant, the logo receives the mascot that still lives on today.
Like the name, the first logo can be traced back to the appearance of the first store from 1972: an elephant.
The mascot comes to life and does the handstand. The blue corporate color is reflected in the dungarees.
The blue elephant is playfully staged - and often used as a life-size mascot.
JUMBO opens its first hardware store in 1982 and documents this with a change of logo. The company now appears in white bricks.
In 1982 JUMBO changed the logo. The blue corporate color disappears. The company appears in white bricks.
In 1997 - 15 years after the last logo change - Jumbo brought the elephant back into the logo. The blue corporate color also appears again.
1997 - after 15 years - JUMBO relies again on the blue elephant as a mascot in the logo.
The elephant and the corporate color blue characterize the logo to this day. The current addition with "DO IT - DECO - GARDEN" emphasizes the three main areas of activity of the company.
Today's addition with "DO IT - DECO - GARDEN" emphasizes the three main areas of activity of the company.

Branch network

Throughout Switzerland, Jumbo operates 39 DIY stores in three sizes in a dense branch network . Customers can find the full range in the 13 “JUMBO maximo” stores, which offer around 65,000 products on up to 8,000 m². The locations are in Arbon , Allmendingen , Bachenbülach, Baden-Dättwil , Bussigny , Biel , Conthey , Dietlikon, Emmen , Givisiez , Geneva-Meyrin , Hinwil and Montagny-Yverdon . Most Swiss customers are familiar with Jumbo's classic medium-sized DIY store format. In urban centers , the company also runs shops in the clear “JUMBO compact” format, the range of which is tailored to the needs of the urban population.

range

Jumbo brings together building materials and hardware stores , painters, carpenters and gardeners as well as a few other shops under one roof. The result is a hardware store with specialized departments . This is documented by three examples: With around 40,000 bicycles sold , Jumbo is the largest bicycle dealer in Switzerland. At the same time, the company offers the most extensive range of lamps in Switzerland with around 2,500 different lamps . Jumbo also has the most extensive range of garden products in Switzerland - for example 44 different types of soil and 160 different types of liquid and hard fertilizer .

An ecological basic attitude has been anchored in the company's mission statement since 1999 . The range designation “OEKO-TIPP” stands for products that have a nationally or internationally recognized environmental or social label. The company relies on nine strong labels and international standards . Around a fifth of sales are generated with these products.

For products bearing the “BEST PRICE” label, Jumbo guarantees that this product will not be found cheaper in any other Switzerland hardware store or its online shop within 30 days of purchase.

Jumbo has been a partner in the «ARENA SAS» alliance since 2007 - an international network of DIY stores that cooperate in the procurement area .

Popular services throughout Switzerland

Jumbo is known among the Swiss population for its comprehensive range of services in the hardware stores. These are grouped under the “SERVICE TOTAL” label. Customers can, for example, cut wood or the carpet of their choice to size for free or have their desired color mixed free of charge. In 16 branches, customers can transport their bulk purchases home themselves using a free car trailer.

Apprenticeship training

By 2018, 60 young adults had completed training as a retail specialist or retail assistant at Jumbo  . On the website www.jumbo-lernende.ch you can find specific information about the possibility of a job viewing and open apprenticeships. Eleven managing directors and their deputies began their careers as apprentices in the company.

Participations and memberships

  • Since 2019: Shareholder of hagebau Handelsgesellschaft für Baustoffe GmbH & Co. KG
  • Since 2016: Participant in the needhelp.ch service provider platform .
  • Since 2007: Partner in the «ARENA SAS» alliance.

Jumbo is and is also a member of the following associations:

  • Swiss Retail Federation
  • Association of Electronic Payment Transactions (VEZ)
  • BHB - trade association for DIY, building and gardening eV
  • DIY Retail Association (EDRA)

Web links

Individual evidence

  1. ↑ About us - DIY store pioneer for 35 years. In: jumbo.ch. Retrieved October 10, 2018 .