Handelmaier
| Luise Händlmaier GmbH | |
|---|---|
| legal form | GmbH |
| founding | 1914 |
| Seat |
Regensburg Germany
|
| management | Franz Wunderlich, managing director |
| Number of employees | 75 |
| sales | 12 million euros (2013) |
| Branch | Food industry |
| Website | haendlmaier.de |
The Luise Händlmaier mustard factory GmbH is a manufacturer of mustard and delicatessen based in Regensburg .
history
In 1910, the master butcher Karl Händlmaier and his wife Johanna founded a butcher's shop on Gesandersstrasse in Regensburg . In 1914 Johanna Händlmaier developed her “sweet homemade mustard ”, a mustard that is mainly consumed with white sausage in Bavaria , and thus laid the foundation for today's company.
Johanna's and Karl's son Joseph Händlmaier took over the butcher's shop in 1945 together with his wife Luise. Luise Händlmaier continued to run the butcher's shops from 1955 after the death of her husband. In 1964, at the age of 54, she decided to sell the six butcher shops to the Regensburg sausage manufacturer Ostermeier and to continue the mustard production exclusively.
After Luise Händlmaier's death in 1981, her daughter Christa Aumer took over management of the company, and Aumer's son Franz Wunderlich took over in this role in 1988.
In 1992, production was relocated from the city center to the Haslbach industrial area and the range was gradually expanded to include ten different types of mustard as well as various delicatessen sauces and horseradish.
Key figures
The company is the market leader in sweet mustard in Germany . In 2017, the market share in Germany was more than 60 percent. In the horseradish products segment, the company is No. 2 in Bavaria.
Sponsorship
Since the 2015/16 season , Händlmaier has been a so-called premium partner of the then Bundesliga club FC Ingolstadt 04 . In addition, the company sponsored SSV Jahn Regensburg as a premium partner in the fourth-class Bavarian regional league , acted as a jersey sponsor from 2012–2013 and also appeared as a jersey sponsor of the third division ice hockey club EV Regensburg .
Footnotes
- ↑ https://haendlmaier.de/unternehmen/tradition/
- ↑ https://haendlmaier.de/unternehmen/tradition/
- ↑ https://www.mittelbayerische.de/wirtschaft-nachrichten/der-senf-koenig-von-regensburg-21840-art1560293.html
- ↑ Jens Bergmann: Mustard & Friends . In: brand eins No. 01/2010, accessed on February 16, 2015
- ↑ Company profile ( Memento of the original from July 17, 2009 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. on bongusto.de
- ↑ Report on the company Händlmaier on stern.de
- ↑ Händlmaier remains main sponsor! ( Memento of the original from May 14, 2014 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. ssv-jahn.de, accessed on May 13, 2014
