Hans Rudi Erdt

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Batschari advertisement
Batschari advertisement

Hansrudi Earth (* 31 March 1883 in Benediktbeuern ; † 24. May 1925 in Berlin from tuberculosis) was a lithographer and commercial artist and beside Ludwig Hohlwein , Lucian Bernhard , Ernst German-Dryden , Julius Gipkens , Julius Klinger and Paul Scheurich , Lucian Zabel one of the most important representatives of German poster art between 1906 and 1918.

Life and work

After training as a lithographer , he attended several private schools in Munich and then became a master student of Maximilian Dasio at the Munich School of Applied Arts. He created his first posters in 1906. In 1908 Erdt moved to Berlin, where he immediately joined the group of poster artists Bernhard, Klinger, Scheurich, Gipkens and Deutsch, who worked for the Hollerbaum and Schmidt printing works . Here he designed his impressive posters for the cigarette companies Manoli and Problem. In 1911 he created perhaps his most important poster for the Opel company. During the First World War he drew numerous political posters, including for propaganda films by the German army command.

An important client for Erdt were the cigarette companies Batschari in Baden-Baden, and Mahala Problem Cigarettes, for which he designed advertisements - published, for example, in the magazine Jugend - but also posters. A catalog of his work samples published by Erdt around 1915 documents many designs for Batschari. At the same time, this is the only monographic publication on Erdt that appeared before his untimely death in 1925.

gallery

literature

  • Hans Rudi Erdt: HR Erdt Berlin . Berlin around 1915.
  • J. Meißner (Hrsg.): Strategies of advertising art. 1850-1933 . German Historical Museum, Berlin 2004, ISBN 3-86102-130-7 .

Web links

Commons : Hans Rudi Erdt  - Collection of pictures, videos and audio files

Remarks

  1. Burkhard Sülzen : L 'Affiche Culturelle et Commerciale en Allemagne, in: La Course Au Moderne. France et Allemagne dans l 'Europe des années vingt 1919–1933, Paris 1992, page 82. (there the date of death and the cause of death)
  2. ^ Hans Rudi Erdt : HR Erdt Berlin. Berlin, undated (approx. 1915).