August Scherl

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August Scherl

August Hugo Friedrich Scherl (born July 24, 1849 in Düsseldorf , † April 18, 1921 in Berlin ) was a major Berlin publisher .


August Hugo Friedrich Scherl founded a press and book publisher on October 1, 1883, which has been called August Scherl Verlag since 1900 . Since November 3, 1883, he was the first German “ Generalanzeiger ” to publish the Berliner Lokal-Anzeiger , and since 1899 the illustrated weekly newspaper Die Woche was published by his publisher .

At times he owned the newspapers with the highest circulation in Germany and was a competitor of Leopold Ullstein and Rudolf Mosse . He found the key to the success of his newspapers from foreign newspapers: Instead of printing cumbersome, knowledgeable comments , these were mainly based on short messages and thus secured millions of copies. Scherl imitated them.

Scherl also dealt with theater organization, lottery systems and the monorail .

A new rapid transit system , 1909

In 1909 he developed a monorail system for Germany in his book Ein neue Schnellbahnsystem . His costly newspaper projects were not economically successful, so that he sold his press company in 1913 to the "German Publishing Association" and left in 1914. His national newspaper empire was taken over in 1916 by Alfred Hugenberg and later by Max Amann ( Franz-Eher-Verlag ).

Scherl initially lived in Naunynstrasse (parental home), later always in a prestigious central location in Berlin. He is said to have secretly built a million dollar villa in the villa colony of Berlin-Grunewald to surprise his wife. When she said derogatory about the building while driving past, Scherl allegedly had the house demolished without informing his wife. The “secret” of his success was a willingness to take risks, economic sense, far-sighted innovative strength and mistrust.

His grave can be found in the Luisenstadt cemetery in Berlin next to that of his wife, the actress Flora Rosner .

Periodicals, newspapers and magazines from the August Scherl publishing house

300 million copies annually from August Scherl Verlag (1914)


Most of the pictures from Scherl-Verlag are in the "Bild 183" stock in the picture archive of the Federal Archives in Koblenz.

Advertising poster by Hans Rudi Erdt , 1915/16


  • August Scherl: A new rapid transit system - proposals for improving passenger transport, Berlin 1909 ( full text on Commons )


Web links

Commons : Scherl-Verlag  - Collection of pictures, videos and audio files

Individual evidence

  1. ^ Peter de Mendelssohn: Berlin newspaper city. People and Powers in the History of the German Press. Frankfurt am Main, Berlin, Vienna 1959, 1982, p. 116.
  2. Hans Erman: August Scherl. Demonia and success in the Wilhelmine era . Universitas Verlag, Berlin 1954, p. 203-213 .
  3. Pictures . The Federal Archives. Retrieved January 14, 2019.