Lucian Bernhard

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Lucian Bernhard , actually Emil Kahn (born March 15, 1883 in Cannstatt near Stuttgart , † May 29, 1972 in New York City ), often also Lucien Bernhard , was a German graphic artist and designer of the New Objectivity , typographer , architect and first professor for Poster art at all. The family of fonts he developed is known as Bernhard . Coffee Hag , Pelikan and the Bosch spark plug are still stylistically influenced by Lucian Bernhard.

Life

Lucian Bernhard (around 1929)

Emil Kahn grew up in a German-Jewish family. After finishing school, he first studied at the Munich Art Academy and moved to Berlin in 1901 , where he worked for Ernst Growold for the Hollerbaum & Schmidt poster printing company and many poster designs for companies such as Schuhwarenhaus Stiller (owner: Carl Stiller) in Berlin, Pelikan, Manoli , Kaffee Hag, Bosch or Faber-Castell made. At the beginning of the 20th century he took the pseudonym Lucian Bernhard , under which he became world famous.

Especially at the beginning of the 20th century he designed illustrations for a number of publisher's covers , including for Juncker-Verlag . These are usually with the monogram “BHD” or two lines with “BERN || HARD ”.

From 1905 he was an honorary member of the association of poster friends around the dentist Hans Sachs, with whom he founded the magazine Das Plakat (later commercial graphics ).

The Princess Theater, opened in 1911 and designed by Lucian Bernhard, at Kantstrasse 163 in Berlin ;
Poster from 1911, anonymous artist

From 1910 to 1920, Lucian Bernhard designed furniture, wallpapers, carpets and lights as the artistic director of the Deutsche Werkstätten Hellerau . Starting in 1911, he designed posters for Stollwerck's outdoor advertising on behalf of the Cologne chocolate producer Ludwig Stollwerck . Also in 1911 he designed the Princess Theater in Berlin. He also founded the magazine Das Plakat (later commercial graphics ) around this time . He ran an architecture studio on Bellevuestrasse in Berlin, where, among other things, he made interior decor designs for his own house in Grunewald and designed a new office building for the Manoli cigarette company, which was built in the summer of 1922 at Potsdamer Strasse 27a. In Berlin in 1923 he was appointed professor for advertising art at the teaching institute of the Kunstgewerbemuseum . From 1925 he lived intermittently in the USA , where he initially held the Bernhard-Rosen design studio, later mainly teaching. In 1964, his works were shown in the graphics department at documenta III in Kassel .

Lucian Bernhard was the father of the photographer Ruth Bernhard .

Appreciation

Theodor Heuss (the first Federal President of the Federal Republic of Germany) praised Bernhard's posters for the Bosch company in his book about Robert Bosch : “Bernhard's skill for good two-dimensional effects, for a slightly subdued but clean color tint, the clarity with which without confusing individual things the basic structure of the technical equipment was simplified, gave a clear, never loud or even overly loud identification of the individual work. "

Lucian Bernhard in museums and libraries (online)

Fonts

  • Aigrette (1939)
  • Bernhard Antiqua (1912)
  • Bernhard Bold Condensed
  • Bernhard Brushscript SG
  • Bernhard Fashion (1929)
  • Bernhard Fraktur
  • Bernhard Gothic (1930)
  • Bernhard handwriting (1928)
  • Bernhard Modern (1937)
  • Bernhard Private (1919)
  • Bernhard calligraphy
  • Bernhard Tango
  • Concerto Rounded SG
  • Lilly
  • Lucian (1932), later reissued as Belucian
  • Negro (1930), later reissued as Berlin Sans

Exhibition catalogs

  • Lucian Bernhard. Advertising and design in the dawn of the 20th century. 2nd revised edition. Institute for Foreign Relations V., Stuttgart 2004.
  • Perdita von Kraft (Ed.): Lucian Bernhard - Among other things, posters . Brandenburg Art Collections Cottbus, 2002.

literature

  • Alain Weill: Encyclopédie de l'affiche . Editions Hazan, Paris 2011, ISBN 978-2-7541-0582-8 , pp. 34, 66, 67, 166-167 m. Fig.

Web links

Commons : Lucian Bernhard  - Collection of images, videos and audio files

Individual evidence

  1. ↑ Evidence in the statistic. Berlin State Library , accessed on August 24, 2018 .
  2. ↑ Lorenz, Detlef: Reklamekunst um 1900. Artist lexicon for collecting pictures, Reimer-Verlag, 2000.
  3. ↑ Burkhard Sülzen (responsible): Prinzess-Theater Lichtspiele (cinema) Kantstr. 163 (Berlin) on the plakatkontor.de page
  4. ^ Theodor Heuss: Robert Bosch. Life and achievement . Deutsche Verlags-Anstalt, Stuttgart 1986.
  5. ↑ eMuseum
  6. ^ Catalog of the LoC
  7. ↑ MOMA
  8. ↑ Bernhard's writings
personal data
SURNAME Bernhard, Lucian
ALTERNATIVE NAMES Kahn, Emil (real name); BHD (monogram)
BRIEF DESCRIPTION German graphic artist
DATE OF BIRTH March 15, 1883
PLACE OF BIRTH Cannstatt near Stuttgart
DATE OF DEATH May 29, 1972
Place of death New York City