Home improvement

from Wikipedia, the free encyclopedia

As a DIY one generally referred to all unexercised as a professional craft activities in and on owner-occupied housing - under the motto " Do it yourself " (English. Do it yourself! ).


The aim of DIY is to repair or renovate damage , to enlarge, furnish and beautify living space, to increase living comfort or security, to reduce the consumption of energy and water or other operating costs or to maintain its value in some other way or to increase. Do-it-yourself is often done just for fun, acting out creativity , for financial reasons or to enjoy manual work.

The English term do it yourself , abbreviated DIY , basically has a more comprehensive meaning, but is often used synonymously with home improvement. The term home improvement , which is also used in the English-speaking world, also includes professionally performed activities.


Basically, the execution of smaller manual work by laypeople was quite common in the past, e.g. For example, many repairs were carried out and tools made on farms. Even before the Second World War, there were instructions for do-it-yourselfers in Germany in today's sense, with a focus on repairs or the manufacture of everyday objects, especially in the difficult economic times in the 1920s, this aspect played a major role. Some jobs that now comprise a significant part of home improvement, such as painting or wallpapering, were less of an option for laypeople at the time, as many of the materials common at the time were more difficult to work with than today's. Do-it-yourself experienced a strong upswing in the construction period after the Second World War, reinforced by the rise in craftsman prices due to increasing social benefits. In addition, due to the large number of new buildings, there was a certain shortage of craftsmen, so that smaller jobs in particular were more likely to be done by themselves. Following this trend, the first edition of the magazine ist der Mann appeared on November 1, 1957 . In the 1960s, based on the US model, the first self-service DIY stores opened in Germany. At the same time, the range of materials that can also be used by laypeople increased (e.g. finished wall paints that no longer have to be mixed from individual ingredients).

In other German-speaking countries, on the other hand, especially Switzerland , a strengthening of the home improvement movement has only been observed for a few years.

Economical meaning

In Germany, the DIY stores alone, which only represent part of the turnover in the home improvement industry, achieved a turnover of almost 28 billion euros in 2011, and the trend is rising. The market potential for DIY stores has been increasing for a number of years with the trend towards home improvement. In a survey in several European countries in 2007, 60% of those questioned stated that they work as a do-it-yourselfer, in 2010 it was 70%.

The Germans spend an average of 600 euros a year on maintenance measures in the house and 1,500 euros on their own projects in the garden. 9.2% of Germans state that they deal regularly or intensively with DIY and handicrafts. For some years now, women in German-speaking countries have been moving more into the focus of the DIY industry as a customer target group.

The press and publishing sectors also benefit from the home improvement market. In addition to numerous individual publications in book and booklet form, two leading DIY magazines appear monthly, Do it yourself (53,563 copies) and even is the man (56,932 copies).

See also

Web links


  • Kyle Bravo, Jenny LeBlanc: Making Stuff and Doing Things . Microcosm Publishing, Portland 2005, ISBN 0-9726967-9-2 .

Individual evidence

  1. E.g. Eberhard Schnetzler: Workbook for the house. A guide to manual skills for hobbyists, 35th edition Stuttgart / Berlin around 1930.
  2. ^ Axel Schildt : The social history of the Federal Republic of Germany until 1989/90 . Oldenbourg, Munich 2007, ISBN 978-3-486-56604-8 , p. 43 ( full text / preview in Google book search).
  3. ↑ Home improvement in the boom years . In: self . Retrieved October 15, 2012.
  4. 1960-2010: Back then it was as good as it is today Website for the 50th anniversary of the Bauhaus company . Retrieved October 15, 2012
  5. Milestones in the HORNBACH history Website of the Hornbach company . Retrieved October 15, 2012.
  6. a b From the wrist In: Observer . Retrieved October 16, 2012.
  7. Sales of DIY stores in Germany Statista . Retrieved October 15, 2012.
  8. a b Results of a study by the market research institute GfK SE on behalf of the European Federation of DIY Manufacturers ( Memento of the original from July 1, 2015 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , Do-it-yourself portal do it yourself. Retrieved October 16, 2012 @1@ 2Template: Webachiv / IABot / www.mach-mal.de
  9. Regular or intensive leisure activities Statista. Retrieved October 16, 2012.
  10. Gender struggle in the hardware store In: Wirtschaftswoche , August 25, 2011. Retrieved on October 16, 2012.
  11. according to IVW , second quarter 2020 ( details and quarterly comparison on ivw.eu )
  12. according to IVW , second quarter 2020 ( details and quarterly comparison on ivw.eu )