Hitschler (company)
| Hitschler International | |
|---|---|
| legal form | GmbH & Co. KG |
| Seat | Hürth - Kalscheuren |
| management | Philip Hitschler-Becker (Managing Director) |
| Number of employees | approx. 150 (2020) |
| sales | 54 million (2017) |
| Branch | confectionery |
| Website | hitschler.de |
Hitschler International GmbH & Co. KG is a German confectionery manufacturer based in Hürth near Cologne .
history
Ferdinand Hitschler, the father of Karl Walter Hitschler , began trading tobacco and cachous in Cologne-Klettenberg in the late 1920s. In the mid-1930s, Ferdinand Hitschler then founded the Hitschler's Cachou company from 1946 under the name Ferdinand Hitschler & Sohn. After the death of Ferdinand Hitschler, Walter Hitschler renamed the company Hitschler International in 1953. In the 1950s, chewing gum was manufactured for Hitschler in the 1st German chewing gum factory, which was later taken over and expanded by Hitschler International. In July 2010, the founder's son, who had led the company to the end, died at the age of 88. For seven years, the management was taken over by managers who did not belong to the founding family. In 2014, Hitschler was in 4th place in terms of brand strength in the Mafo.de brand ranking of Fruchtgummi, behind Haribo , Storcks Nimm2 Lachgummi and Katjes, ahead of Trolli and Frigeo . Since November 2017 the company has been headed by the great-grandson of the company's founder, Philip Hitschler-Becker. In 2020 the headquarters were relocated from Cologne to the city limits to Hürth-Kalscheuren.
Current
Hitschler International GmbH & Co. KG had sales of EUR 54.0 million in 2017 and around 150 employees and is represented by various listings in many supermarkets in Germany.
A production site is located in Michelstadt in the Odenwald in Hesse .
range
The range consists mainly of chewy candies , chewy dragees , fruit gum , chewing gum , wafers with shower filling and marshmallow goods . Some products (among others with the target group of vegetarians ) do not contain gelatine . The company plans to produce completely gelatine-free from 2023.
Individual evidence
- ↑ a b c Chewable candy manufacturer Hitschler is being run by the family again after seven years , Handelsblatt, July 27, 2018.
- ↑ Confectionery manufacturer Hitschler: The king of chewy sweets from Cologne , Kölner Stadt-Anzeiger , August 3, 2015.
- ^ Hitschler International: Gregor Steinborn new sales director , cash.at, April 19, 2018.
- ↑ Great-grandson of the founder joins the management , Lebensmittelzeitung , January 10, 2018.
- ↑ Brand strength of fruit gums: Haribo at the top , wuv.de , January 31, 2014.
- ↑ Hitschler , supermarktcheck.de.
- ↑ Confectionery great-grandchildren will head Hitschler , Kölner Stadt-Anzeiger , January 10, 2018.
- ↑ Medienpark Kalscheuren: Cologne confectionery manufacturer relocates its headquarters to Hürth , Kölner Stadt-Anzeiger , August 8, 2020.