Irina Werning

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Irina Werning (* in Buenos Aires ) is an Argentine photographer .

Life

education

Irina Werning studied economics in her hometown of Buenos Aires at the Universidad de San Andres until 1997 and then history until 1999. She then lived in London for some time , where she studied journalism and photography at the University of Westminster . In 2006 she was the winner of the Ian Parry Scholarship , a grant named after the British photojournalist Ian Perry . In 2007 she became a participant in the Joop Swart Masterclass of the international World Press Photo Foundation. Every year at this event, the twelve best young photographers around the world are selected for a workshop with renowned professional photographers. Since then she has been working internationally as a freelance photo artist.

Artistic activity

Werning works primarily as a project artist, in which she creates photo series on specific topics. As part of her Chini Project , a series of pictures with the Chinese crested dog Chini was created in 2008 . For a year she photographed the animal in various posed scenes, in which the dog is doing typical human activities, etc. a. as a pilot, as an office worker, playing pool or on the beach.

She became internationally known for her project Back to the Future , which she started in 2010 , in which she juxtaposes childhood photos of different people with a current version with the same motif. The photographed people are taken in the same pose, clothing and surroundings as in the historical photo. The recordings for this project were made in 32 countries around the world and were initially mainly published online, later also in various magazines. In 2012 she received the prestigious Sony World Photography Awards in the portrait category for this work . A selection of images from the project was published as an illustrated book in 2014 in four languages.

In 2012, based on the “Back to the Future” photo series, an advertising campaign for Deutsche Bahn was created in collaboration with the Frankfurt agency Ogillvy & Mather . On the occasion of the "20 years Bahncard" anniversary, eleven different motifs by Werning with pictures of children and young people as well as current scenes reproduced in great detail were photographed and used for billboards, TV spots and online advertising under the motto "20 years as good as ever". There were also two image films about the creation of the images.

literature

  • Irina Werning's Back to the Future , teNeues publishing house, Buenos Aires, 2014.

Web links

Individual evidence

  1. ↑ Usatoday website - accessed June 10, 2014
  2. ↑ Roman Anlanger, Wolfgang A. Engel: Trojan Marketing: Using unconventional methods and small budgets to success , publisher Haufe-Lexware, 2013, ISBN 9783648038093 , pp 66/67.
personal data
SURNAME Werning, Irina
BRIEF DESCRIPTION Argentine photographer
DATE OF BIRTH 20th century
PLACE OF BIRTH Argentina