Johanna Gollnhofer

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Johanna Franziska Gollnhofer (born June 7, 1987 in Munich ) is a German economist and professor for marketing at the University of St. Gallen .

Life

Johanna Gollnhofer studied cultural studies (2010; Bachelor) and business administration (2012; Master) at the University of Passau . During this time, the DAAD sponsored her stays abroad in Russia and Canada. From 2013 to 2015 Gollnhofer was a research assistant at the Institute for Customer Insight at the University of St.Gallen. In 2015 she received her doctorate from the University of St. Gallen with the distinction “summa cum laude” for the dissertation “Diving into Consumerism - Exploring Tensions in Alternative Markets” with John Schouten . This was followed by a research stay at the Aalto University School of Business in Finland. Since July 2016 she has been an assistant professor for marketing at the Syddansk Universitet in Denmark.

In February 2019, Johanna Gollnhofer was appointed as an associate professor for marketing at the University of St. Gallen.

Johanna Gollnhofer is a member of the American Marketing Association, the Association for Consumer Research and a board member of the Swiss Academy of Marketing Science.

Act

At the Institute for Customer Insight at the University of St.Gallen (FCI-HSG), she conducts research on topics in the field of consumer behavior, at the interface between theory and practice. Qualitative approaches such as in- depth interviews or the ethnographic approach are chosen for this .

Gollnhofer deals with qualitative approaches to understand customers, trends and markets. To this end, she discusses her research results in front of managers and the interested public, for example in the role of speaker or interviews on her main topics such as food waste and sustainability, voice interfaces and voice branding and minimalism & declaring.

Her research results are published in important journals such as the Journal of Consumer Research , Journal of Public Policy & Marketing and the Journal of Business Research . In addition, she regularly presents the results of her research at relevant specialist meetings and conferences. Her research has been awarded several excellence awards from the University of St. Gallen and the Syddansk Universitet.

In 2014 she started the YouTube channel RISE - Research in Shot Elements, on which she briefly presents methodological knowledge of qualitative research and ethnography.

In 2017 she completed a didactic training and in 2018 was nominated for the “Digital Teaching Prize” at the Syddansk Universitet.

Publications (selection)

Journal article (selection)

  • together with E. Turkina (2015): Cultural Distance and Entry Modes - Implications for Global Strategy, in: Cross Cultural Management: An International Journal, 22 (5), pp. 21-41.
  • together with K. Hellwig & F. Morhart (2016): Fair is Good but What is Fair? Negotiations of Distributive Justice in an Emerging Non-Monetary Sharing Model, in: Journal of the Association for Consumer Research, 1 (2), pp. 226-241.
  • together with Otnes C., Mirabito A. et al. (2016): The Stigma Turbine: A Theoretical Framework for Conceptualizing and Contextualizing Marketplace Stigma, in: Journal of Public Policy & Marketing, 35 (2), pp. 170-184.
  • together with JW Schouten (2017): Complementing the Dominant Social Paradigm with Sustainability, in: Journal of Macromarketing, 37 (2), pp. 143-152.
  • Gollnhofer, JF (2017): Normalizing Alternative Practices: The Recovery, Distribution and Consumption of Food Waste, in: Journal of Marketing Management, 33 (7), pp. 624-643.
  • Gollnhofer, JF (2017): The Legitimation of a Sustainable Practice through Dialectical Adaptation in the Marketplace, in: Journal of Public Policy & Marketing, 36 (1), pp.156–168.
  • together with A. Kuruoglu (2018): Grassroots Responzibilization and Makeshift Markets, in: Consumption, Markets and Culture, pp. 301-322.
  • together with Gallen A., McColl-Kennedy J., Barakshina T., Figueirdo B., GoJefferies J. et al. (2019): Transforming Community Well-Being Through Patients' Lived Experiences, in: Journal of Business Research.
  • together with H. Weijo & JW Schouten (2019): Consumer Movements and Value Regimes: Fighting Food Waste in Germany by Building Alternative Object Pathways, in: Journal of Consumer Research.

Book chapter (selection)

  • together with Ottlewski, L., & JW Schouten (forthcoming): Humanizing Market Relationships: The DIY Extended Family , in: Research in Consumer Behavior (Vol. 21) (edited by Dannie Kjellgaard and Domen Badje), Emerald : Bingley.
  • together with Boller, D. (forthcoming): Cases of Food Waste Reduction in the Retail Market , in: Food Waste Management: Solving the Wicked Problem (edited by Närvänen et al.), Palgrave Macmillan : Basingstoke.
  • together with Boller, D. (2018): Spices of the Future: Forecasting the Future of Food Retailing and Distribution With Patent Analysis Techniques , in: Consumer Science and Strategic Marketing: Case Studies in Food Retailing and Distribution (edited by John Byrom and Dominic Medway), Elsevier : San Diego.
  • Gollnhofer, JF (2016): Creating a Hyper-Place: How Refugee Helpers Create a Place for Their Values , in: Research in Consumer Behavior (Vol.19) (edited by Rinallo, Ozcaglar-Tourlouse, Belk), Emerald : Bingley.
  • Gollnhofer, JF (2015): Diving into consumerism - Exploring Tensions in Alternative Markets , Difo : Bamberg. (doctoral thesis)

Web links

Individual evidence

  1. ↑ Entry by Johanna Franziska Gollnhofer on the University of St. Gallen , accessed on May 10, 2019
  2. ↑ Prof. Dr. Johanna Gollnhofer. In: Transformamus. Retrieved on May 7, 2019 (German).
  3. ↑ Johanna Gollnhofer. Retrieved May 7, 2019 .
personal data
SURNAME Gollnhofer, Johanna
ALTERNATIVE NAMES Gollnhofer, Johanna Franziska; Gollnhofer, Johanna F.
BRIEF DESCRIPTION German economist
DATE OF BIRTH June 7, 1987
PLACE OF BIRTH Munich