No experiments

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Poster for the 1957 Bundestag election

" No experiments " was the slogan of the CDU in the federal election campaign 1957 . With this slogan, the CDU wanted to call on the electorate to vote for the preservation of what the Union had already achieved in the post-war period , instead of voting for the SPD or other parties, as a possible victory for the Social Democrats in times of the Cold War would mean a higher one Uncertainty factor would be associated. To this day, the slogan is associated with the greatest triumph in a federal election in the history of the Christian Democrats and is considered the best-known German election campaign slogan .

background

In the 1957 election campaign, the SPD pleaded for Germany to leave NATO and for the GDR to leave the Warsaw Pact with the aim of enabling or preparing for a rapid reunification of the divided country. Konrad Adenauer , chancellor since 1949, called on the CSU - party conference in Nuremberg on July 7, the 1957 delegates: " We believe that with a victory of the Social Democratic Party of Germany's demise is linked! "

result

The Union achieved 50.2 percent of the votes in the federal election, winning 277 out of 519, or around 53 percent of the seats in the German Bundestag . To date, this is the highest result of a party in a federal election and the only time that an absolute majority has been achieved. The SPD received just 31.8% of the vote. To what extent the slogan had an impact on the election result cannot be determined.

Others

The slogan was proposed by the Essen advertising specialist Hubert Strauf at a meeting of the campaign committee at the Eichholz Academy , and Konrad Adenauer is quoted by Strauf as follows regarding the use of the slogan in the CDU election campaign: “ If the advertisers mean it, then do it like that! “Adenauer appointed Otto Gerster , professor of free and applied painting at the Cologne factory schools, as artistic director for the election campaign .

Use of the slogan by other parties

Center election request

The German Center Party already used the slogan in the election campaign for the Reichstag election in 1932 .

In the 2011 parliamentary election campaign in Berlin, Christopher Lauer , the direct candidate of the Pirate Party for the constituency of Pankow 8 , used the slogan ironically for his posters.

Individual evidence

  1. DER SPIEGEL 29/1957 p. 16
  2. ^ Dirk Schindelbeck, Election posters in historical change, in: Der Bürger im Staat 2/2009, p. 113.

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