Hubert Strauf

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Hubert Heinrich Strauf (born April 7, 1904 ; † 1993 ) was a German entrepreneur and copywriter .

Poster for the 1957 federal election with the slogan No experiments!

Life

On his 30th birthday, Strauf founded Werbe-Strauf, one of the first German advertising agencies . After his military service, he co-founded the Essen advertising agency Die Werbe , from which the agency Werbe-Euro-Advertising in Düsseldorf emerged. He became President of the General Association of Communication Agencies and sat on the Presidential Council and Presidium of the Central Association of the German Advertising Industry . In 1946, Strauf was involved in the creation of one of the few specialist magazines in the field of advertising, economy + advertising . Later the trade magazine “ Vertriebswirtschaft” , which still appears today, emerged from it.

In 1978, Strauf was awarded the Dr. Kurt Neven DuMont Medal and posthumously inducted into the Hall of Fame of German Advertising in 2001.

Significant work

Among other things, Strauf helped Coca-Cola achieve a breakthrough in post-war Germany with the slogan “ Take a break ” . The slogan “ No experiments ”, under which Konrad Adenauer and the CDU won the historic election victory in 1957 with an absolute majority - for the first time with the help of an advertising agency - also came from Strauf. The slogans " Pril relaxes the water" and " Krombacher - brewed with rock spring water" also come from Strauf. Other of his customers were Reemtsma , Edeka , Bayer , Schwarzkopf , RWE , Ruhrkohle and Krupp .

Individual evidence

  1. ^ Sales economy : The master recruiter. ( Memento of the original from October 30, 2012 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.absatzwirtschaft.de
  2. ^ West German Academy for Communication : Dr. Kurt Neven DuMont medalist 1976 - 1979
  3. ^ Wirtschaftswoche : Lürzer Campaigns - Giving advertising in Germany important impulses
personal data
SURNAME Strauf, Hubert
ALTERNATIVE NAMES Strauf, Hubert Heinrich (full name)
BRIEF DESCRIPTION German entrepreneur and copywriter
DATE OF BIRTH April 7, 1904
DATE OF DEATH 1993