Laško (beer)
| Pivovarna Laško, dd | |
|---|---|
| legal form | Delniška Družba |
| founding | 1825 |
| Seat | Laško , Slovenia |
| management | Dušan Zorko (CEO) |
| Number of employees | 321 (2009) |
| sales | 99.7 million euros (2009) |
| Branch | brewery |
| Website | www.lasko.eu |
Laško is a Slovenian beer produced by the Pivovarna Laško, dd brewery based in Laško , Slovenia .
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history
In 1825 Franz Geyer began to set up a brewery in the former Valvasor Spital. The entrepreneur Heinrich August Uhlich bought the brewery in 1838. He offered his beers to foreign guests in the thermal baths of Rimske Toplice , which he owned. He also exported his beer a. a. to Trieste , Alexandria and Calcutta . In 1867 Anton Larisch became the next owner of the brewery. He built a new brewery, improved the quality of the beer and increased the production capacity.
After the company filed for bankruptcy, the entrepreneur Simon Kukec from Žalec bought the company in 1889 . He made a new type of beer with thermal water that still exists today in a slightly different type. Through experiments he discovered the beneficial effects of thermal water on beer. Kukec also brewed a beer based on a Czech recipe. His anti-German sentiments led him to only employ Czech master brewers. He exported his beers a. a. to Budapest , Egypt and India . Kukec brewed 35,000 hl of beer a year. His beer was awarded a medal by the French government for its quality . Despite the success in the tough competitive environment, the brewery was closed. In 1924 the then competitor, Union Brewery, secretly bought the majority of the shares. The last beer was brewed three years later. At that time, Union Brewery continued to sell beer called Laško in the Croatian market.
The closure of the brewery had a strong impact on the economy and residents around Laško. Therefore, some initiators decided together with innkeepers in 1929 to found a cooperative with investments. In 1938 Pivovarno Laško, dd was re-established after many complications and heavy opposition . When the Second World War took place in Slovenia in 1941, the brewery went through great changes. The Germans replaced the administration and took control of the brewery for the next four years. It was a time of mixed feelings for the brewery. On the one hand, the sovereignty and independence of beer brewing was lost; on the other hand, business was better than ever due to exports. Under the leadership of the German administration, the brewery produced almost 93,000 hl of beer per year, a quantity that was only reached again almost 20 years later, in 1963. When the Allies tried to bomb the Laško railway bridge in 1944/45, the brewery was accidentally hit twice by the bombs. After the second attack in 1945, the brewery was completely demolished. The brewery was rebuilt within a year, was operational again in 1946 and was back in Slovenian hands. Based on the experience and the defects found in the demolished buildings, the brewery could now be built much more efficiently. However, the economic situation was very bad in the first post-war years. The credit was exhausted and there was a shortage of barley. When the post-war economic crisis was at its height in 1955, the brewery only sold 15,000 hl of beer per year. In 1956 the brewery narrowly escaped liquidation despite the considerable losses . This was followed by an economic upswing that had a positive impact on beer sales. This was also favored by the technical innovations. So in the period from 1956 to 1963 u. a. a new substation, a new filling machine, a new brewery and a new beer cellar were built. One of the largest investments was a new malt house, which went into operation in 1955. Due to the increased distribution of beer, there was quickly a shortage of bottles, water and barley. Until then the brewery had pumped water from the surrounding springs of Rimske Toplice , but due to the increasing sales volume these springs were reaching their maximum capacity. Therefore, in 1968 and 1969, the construction of a new water reservoir at Jepihovec and the construction of a 7 km long tunnel for a water distribution system were commissioned. In 1969 three completely new filling lines were purchased from Germany and Italy, with a total capacity of 35,000 bottles per hour.
In the 1970s, the major investments made in the 1960s bore fruit. In 1972 the milestone of 500,000 hl of beer sold was reached. In 1974 the brewery acquired a new bottling plant near the Savinja River . At the end of the 1970s, a new, modern office and administration building was built. The high demand for Laško beer on the Yugoslav market was in turn the trigger for further investments to increase production capacity. After moving to a new building in 1982, the brewery modernized its bottling plants, the boiler house and the brewery. After 1988, when two new bottling lines were installed, production doubled and in 1990 the Laško brewery sold over 1 million hectoliters of beer for the first time. The disintegration of Yugoslavia in 1991 had negative consequences for the brewery: sales fell drastically and the markets of the former republic were lost. Despite the decline in sales following Slovenia's independence from Yugoslavia, Pivovarna Laško again sold more than one million hectoliters of beer in 1994.
Today Pivovarna Laško is one of the most dominant and popular companies in the beer market in Slovenia.
In October 2015, the Dutch brewery group Heineken NV , with 53% of the shares, acquired the majority in Laško from the current owner, the state-run liquidation company DUTB. Heineken announced that it would also buy the remaining shares.
range
The following types of beer are brewed in the Lasko brewery:
- Laško Zlatorog: 4.9% alcohol content
- Laško Club: 4.9% alcohol content
- Laško Light: 3% alcohol content
- Laško Dark: 5.9% alcohol content
- Eliksir: 7.6% alcohol content
- Wheat beer: 4.9% alcohol content
- Laško Malt: alcohol-free
Other alcoholic beverages are also produced:
- Bandidos Tequila: 4.0% alcohol content
- Bandidos Ice: 4.0% alcohol content
- Bandidos Sun: 4.0% alcohol content
- Bandidos Cuba Libre: 4.0% alcohol content
The company also has mineral water in its range:
- ODA
Others
Pivovarna Laško was also owned by the largest daily newspaper in Slovenia, Delo , and the most widely read Slovenian tabloid, Slovenske novice . In 2015 the newspapers were sold to the FMR Holding.
Web links
Individual evidence
- ↑ http://www.pivo-lasko.si/company/history/
- ↑ Heineken takes over Slovenian brewery Pivovarna Lasko , at www.donaukurier.de ( page no longer available , search in web archives ) Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. , accessed October 16, 2015
- ↑ http://www.pivo-lasko.si/nc/trade-marks/lasko/
- ↑ http://www.pivo-lasko.si/nc/trade-marks/bandidos/
- ↑ http://www.pivo-lasko.si/nc/trade-marks/oda/
- ↑ The largest Slovenian newspaper publisher Delo got new ownership , at www.derstandard.at , accessed on October 23, 2015
