Lidewij Edelkoort
Lidewij Edelkoort (* 1950 in Wageningen ) is a Dutch trend researcher.
Life
Edelkoort started her career in the Amsterdam department store De Bijenkorf as a fashion coordinator. After graduating from ArtEZ Conservatorium , she moved to Paris where she worked as an independent trend consultant in 1975. Shortly thereafter, she founded the consulting firm Trend Union , with its headquarters in Paris . Trend Union publishes a book of trend forecasts twice a year, which is mainly aimed at the fashion and design scene . Then she founded the company Studio Edelkoort , a consultancy with two branches, one in New York City (Edelkoort Inc.) and one in Tokyo (Edelkoort East).
She was mainly involved in designing products for international brands, giving them a product identity and developing marketing strategies . Her customers include Coca-Cola , Nissan , Camper , Siemens and Douwe Egberts . In the beauty industry, Studio Edelkoort has products and strategies for Estée Lauder , Lancôme , L'Oréal , Shiseido , Dim and Gucci .
In her manifesto The Emancipation of Everything 2017 , published in 2015, she predicts a radical transformation of society.
Edelkoort was named a Knight of the Order of Orange-Nassau by the Dutch court .
She lives in Paris.
Web links
- Yellow is the new pink archive. In: focus.de. FOCUS Online, accessed on December 26, 2015 .
- interview with li edelkoort. In: designboom.com. Retrieved December 26, 2015 .
- Maura Egan: My Three Kitchens . In: The New York Times . November 7, 2004, ISSN 0362-4331 ( nytimes.com ).
- Lidewij Edelkoort: The Business World's Trend Prophet ( Memento from April 13, 2008 in the Internet Archive ) Symrise. 2008.
- Brief biography at Fashionmission.nl ( Memento from April 14, 2006 in the Internet Archive ) June 1, 2006
- Li Edelkoort to receive honorary degree from Nottingham Trent University ( Memento July 14, 2008 in the Internet Archive ) Arts Review, July 11, 2008.
Individual evidence
- ↑ a b Euronews August 2008
- ↑ a b c Brief biography at Fashionmission, June 2006
- ↑ a b Nadine Jürgensen: Questioning Everything , in: NZZ , December 5, 2015, p. 31
| personal data | |
|---|---|
| SURNAME | Edelkoort, Lidewij |
| BRIEF DESCRIPTION | Dutch trend researcher |
| DATE OF BIRTH | 1950 |
| PLACE OF BIRTH | Wageningen |