MDR tweens

MDR tweens
We interfere!
Radio station ( public service )
Program type	Children's program
reception	digital terrestrial , live stream
Reception area	Saxony Saxony-Anhalt Thuringia
Start of transmission	3rd December 2018
Broadcaster	Central German radio
Intendant	Karola will
Program director	Nathalie Wappler Hagen
News chief	Jana Cebulla (as head of the MDR main editorial office "Young Offers")
List of radio stations
Website

MDR Tweens is a radio broadcaster for school children between eight and 13 years of the MDR . The name is derived from English between ("in between") and describes the phase between childhood and youth.

founding

The broadcast started on December 3, 2018 from the MDR broadcasting center in Halle . Jana Cebulla has played a key role in the development and start of the program since October. She moved to MDR's main editorial office "Young Offers" as MDR Sputnik's editor-in-chief, where she is responsible for tweens as well as for other youth programs, also outside the MDR, such as the ARD / ZDF youth program radio .

program

According to the broadcaster, the program focuses on music, information, tips and things worth knowing from the audience's world. The flagship in the program is the weekday afternoon program MDR Tweens Live with Christopher Löwe, with the opportunity for young listeners to have their say. Other special programs are offered for rock or pop music, as well as in the evening according to the listener's areas of interest around hobbies and leisure, media skills or knowledge.

The weekday magazine broadcasts at 6 p.m., all of which are pre-produced, include:

• “MDR Tweens Na und?”: Inclusion program in which children from the broadcast area are presented who master their lives despite their handicaps
• "MDR Tween-Screen": Media use: The spectrum ranges from practical tips, for example how to create a secure password, to information about what WhatsApp does with the user data, to game tips
• “MDR Tweens Hobbyists”: Leisure activities from mountain biking to breakdancing to pantomime. A child is introduced in each program
• “MDR Tweens Bissen- Wissen”: imparting knowledge, but no school radio, but introducing the young listeners to interesting topics in small, understandable contributions
• "MDR POP-Tweens": Music with a spectrum from insights into the music business (how is a pop song created?) To portraits (who was Elvis?) Or the description of genres (what is hip hop?)

The magazine programs are followed by one-hour special music programs with different music genres at 7 p.m. Including “MDR Tweens Clara”, a classic program for children.

The fictional programs include a. Radio plays and readings. The children's program Figarino with “Figarinos Fahrradladen” switched from MDR Kultur to the new program. Content accompanying the program is new on Instagram .

In-house cooperations exist with the editors “MDR Wissen”, “MDR Kultur” and the “Medienkompetenzangebote Medien360g”. Project-related broadcasts are u. a. the MDR Tweens School Tour, which introduces radio to four out of 70 school classes that applied and enables students to create podcast programs that will also be included in the program. The school classes apply with topics of their own choosing.

reception

Alongside MDR Klassik and MDR Schlagerwelt, Tweens is the third MDR program that is only broadcast digitally. The transmission channels are DAB + and the live stream on the broadcaster's website.

Individual evidence

1. ↑ ^{a b c} MDR TWEENS: New youth radio started on December 3rd. Radio scene, December 3, 2018
2. ↑ Michael Schmich: Three quarters of six to 13 year olds listen to the radio. Interview; Radio scene, July 23, 2019
3. ↑ Profile Jana Cebulla on Radioszene, October 12, 2019
4. ↑ Manuel Weis: MDR TWEENS: The new youth radio. Odds meter, December 19, 2018
5. ↑ Marc Bartl: Great appreciation: Jana Cebulla is promoted to MDR. Kress, October 14, 2019
6. ↑ Jörn Krieger: Exclusive: MDR starts children's radio MDR Tweens via DAB +. Infosat, December 3, 2018
7. ^ Reporting to the state parliaments. Mitteldeutscher Rundfunk (MDR), financial year 2018. Paragraph “A.III.1.8 MDR TWEENS: New children's media offer” p. 22/23
8. ↑ Uwe Mantel: MDR starts children's radio, "Fest & Flauschig" at the top. dwdl.de, December 6, 2018
9. ↑ Tom Sprenger, MDR: MDR TWEENS : MDR launched a new media offering for children aged 8 to 13. 3rd December 2018
10. ↑ Georgia Dreßler: Children's media offer MDR Tweens celebrates its first anniversary. Digital television, December 2, 2019
11. ↑ With MDR TWEENS for more media competence. Radionews, April 17, 2019
12. ↑ With MDR TWEENS for more media competence. Digital education, accessed on April 13, 2020