Funk (media offer)

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public online media offering
languages German
operator ARD, ZDF
On-line October 1, 2016

Funk ( own spelling funk ) is a German online media service and content network operated by ARD and ZDF for teenagers and young adults between 14 and 29 years of age. ARD and ZDF are joint carriers and equal broadcasters of the offer. Südwestrundfunk (SWR) is in charge of the project .

Target audience and concept

Funk is aimed at people between the ages of 14 and 29 who otherwise hardly or not at all use the television productions of the public broadcasters. The project volume is 45 million euros, two thirds of which are financed by ARD and one third by ZDF. Funk produces over 70 different, regularly published programs for social media platforms. These are played out on their own channels or accounts. The platforms include YouTube , Facebook , Twitter , Instagram , TikTok , Spotify and Snapchat . All content is also available on the web app. The programs focus on information, orientation or entertainment. These include explanatory videos, reports, comedy videos and fiction productions. In addition, some series are distributed under license, some in the original English version. The individual programs are produced by various private production companies, the company's own production companies or the broadcasters themselves.

The radio network is subject to the provisions of the State Broadcasting Treaty. This includes a fixed review of all programs in the form of discussions with the producers, which take place at least every six months.


The director of the SWR , Peter Boudgoust , had been campaigning publicly for a public service offer for the young target group since 2011. On November 27, 2012, the SWR expressed the desire to merge EinsPlus with ZDFkultur . The new station created by this merger was to be produced jointly by ARD and ZDF and primarily aimed at a young audience. The ZDF was cautious and pointed out that a decision by politics would be inevitable. However, the ZDF had already made a similar statement in advance and, for example, did not rule out a suspension of ZDFkultur in favor of a joint youth channel.

In the first episode of Neo Magazin on October 31, 2013 there was a satirical marketing campaign for the new youth channel of ARD and ZDF as a single player .

On October 17, 2014 , the Prime Minister's Conference in Potsdam decided to discontinue the EinsPlus and ZDFkultur channels in favor of a new online youth channel from ARD and ZDF, which was originally also to be broadcast on linear television. On December 3, 2015, the regulations on the new youth offer were ratified by the Prime Minister as part of the signing of the 19th amendment to the State Broadcasting Treaty. The amendment also contained a new regulation on the State Treaty on the Protection of Young People in the Media and other modifications to the broadcasting fee . The state parliaments could only vote compactly on this amendment beforehand; a rejection of the new regulations on youth media protection would also have led to delays in the offer for young people and the broadcasting fee. In April 2016, the public law contract for the organization of the new offer from ARD and ZDF was signed between the state broadcasting corporations grouped under ARD and ZDF.

Florian Hager has been managing director of the youth channel since summer 2015 . At the beginning of December 2015, ZDF presented the journalist Sophie Burkhardt as the representative for the youth channel.

On March 15, 2016, the channel's blog went online under the name Young Offer by ARD and ZDF . The name of the new youth channel, Funk, was announced on September 29, 2016. The content network started on October 1, 2016 with over 40 formats.

Reception and criticism

On , Christian Meier criticizes the fact that the money from the broadcasting fee supports them by placing the content on private platforms such as YouTube and Instagram : “Although they don't earn advertising money with the radio videos [...], they ultimately benefit from being professional produced content ". On the other hand, the public broadcasters have the task of reaching adolescents and young adults with their content, which is why the “public broadcasters have to go to where the formation of opinions and the discussion about socially relevant issues takes place,” said program manager Florian Hager in one Interview with the standard . Justus Haucap , economics professor from Düsseldorf and former chairman of the Monopolies Commission, sees "behind the youth offer [...] no need", since there is already "a very wide variety of offers on YouTube and elsewhere". Leonhard Dobusch , as a representative for the “Internet” interest group of the ZDF television council, also sees the use of commercial third-party platforms as critical, but regards Funk as a platform as a model for future public broadcasting projects: “The example of the youth program 'Funk' shows already what potential is associated with turning away from the program. Exciting experiments and innovative formats are constantly being created there with comparatively little resources ”.

The Berliner Zeitung rated funk as a success. Financing the channels through the fee money has a positive effect on the content. This can be seen in particular in the maiLab format , which is “not just about attention, but also about education”. For the video producers there is a risk of shit storms and agitation, which can become a problem if they have no experience in dealing with it. Funk therefore offers a “network of coaches” who support people in dealing with hate messages . The former Jäger & Collector format, for example, was exposed to massive criticism and agitation. It dealt with right-wing extremist issues and received the Civis online media award , but received three times as many rejection as approval on YouTube. Hunters and collectors editor Tarik Tesfu, who is black and, according to his own statements, gay, feminist and anti-racist, has become a projection screen for xenophobic , racist , homophobic and Islamophobic currents on social media .

In Spiegel magazine , Martin U. Müller criticizes the fact that Funk is deleting “showcase projects”, such as the information format Jäger & Collector produced by Frontal21 together with the ZDF editorial team or the series 100percentme , which focuses on young people with disabilities.

Inga Barthels from tagesspiegel sees the girls' evenings format, which has been produced since 2018, as a “successful project” which, alongside other formats, “supports young women and feminism ”. Girls evenings received a Grimme Online Award . In the jury's statement, the format was positively highlighted: “In the otherwise superficial Instagram dream world, the content-wise demanding story format encourages followers to reflect and discuss. The implementation of the format is convincing not only in terms of content, but also through design and interactivity. ”In Die Welt, however, Hannah Lühmann criticizes the girls' evening format as one-sided, for example for many funk formats. It is "fatal that Funk, with the cackling one-sidedness of its offers, is doing exactly the opposite of enlightenment: It provides those who already believe the ingredients that have been chewed up to the point of total stupidity and refuses any major line that could be controversially worked off ". The Media Blog paper agreed with the thesis of the increasing "joy of self-affirmation" in principle but doubts that girls evenings was a well-chosen example of this development. He criticized the sensational headline, which makes the article in the world itself an "offer of self-confirmation" and - as Jonas Jansen from the FAZ had previously written - a contribution for "comment column warriors".



See also

Web links

Individual evidence

  1. Jugendkanal from ARD and ZDF: Country bosses agree on December 4, 2015
  2. a b "We are funk". In: Retrieved June 5, 2019 .
  3. funk - transparency. In: June 6, 2019, accessed June 6, 2019 .
  4. Martin U. Müller : ARD and ZDF: Jugendnetzwerk Funk cancels showcase projects . In: Spiegel Online . December 20, 2019 ( [accessed January 7, 2020]).
  5. SWR director Boudgoust re-elected. In: Hannoversche Allgemeine Zeitung . June 10, 2011, accessed March 15, 2019 .
  6. ARD wants to create a new youth channel - EinsPlus should disappear . ( [accessed on November 13, 2018]).
  7. ^ ZDFneo: Commercial: The new youth channel from ARD and ZDF - NEO MAGAZIN with Jan Böhmermann in ZDFneo. October 31, 2013, accessed November 6, 2018 .
  8. Alexander Krei: EinsPlus has to give way to the new online youth channel. of October 17, 2014 (see also DWDL comment: Finally young: Many opportunities and a new zombie? )
  9. ^ Prime ministers sign amendment to the State Broadcasting Treaty. Media correspondence , December 28, 2015, accessed October 3, 2016 .
  10. Public law contract of April 18, 2016 on the organization of the young offer from ARD and ZDF. Media correspondence , August 5, 2016, accessed April 15, 2018 .
  11. Youth channel from ARD and ZDF: Preparations are underway on from December 9, 2015
  12. ZDF appoints new youth channel officers - of course, high online affinity was a prerequisite for the job. on from December 9, 2015
  13. Young offer from ARD and ZDF - Blog. In: Young offer from ARD and ZDF. Retrieved May 12, 2016 .
  14. The internet is over. Now comes funk., September 29, 2016, accessed on September 29, 2016 .
  15. ARD and ZDF start “Funk”. In: The first . Retrieved June 7, 2019 .
  16. ^ Christian Meier: Youth program "Funk": The sad balance of the youth network of ARD and ZDF . In: THE WORLD . September 29, 2017 ( [accessed October 28, 2018]).
  17. Philip Pramer: “Funk” managing director: Public law must “go where there is discussion”. In: . October 1, 2018, accessed October 28, 2018 .
  18. Laurin Meyer: Funk: ARD and ZDF promote controversial youth station with millions. In: . April 17, 2017. Retrieved October 7, 2018 .
  19. ↑ New territory for digital possibilities. pro media, October 2017, accessed on October 28, 2018 .
  20. a b Torsten Wahl: Funk: That is why the young ARD and ZDF network is a great success . In: Berliner Zeitung . ( [accessed on October 28, 2018]).
  21. "You paid for that too!" In: Der Tagesspiegel. December 1, 2018, accessed July 17, 2019 .
  22. Sissi Pitzer: How to deal with hate on the Internet? In: Bayerischer Rundfunk . July 23, 2019, accessed May 30, 2020 .
  23. ^ Martin U. Müller : ARD and ZDF: Jugendnetzwerk funk cancels showcase projects . In: Spiegel Online . December 20, 2019 ( [accessed January 7, 2020]).
  24. Inga Barthels: "Put pressure on". In: Tagesspiegel. Retrieved May 30, 2020 .
  25. Girls evenings. Retrieved May 30, 2020 .
  26. Hannah Lühmann: Girls' Evenings & Co: How the public law people dumb up the youth . In: The world . May 22, 2020 ( [accessed May 30, 2020]).
  27. The waste paper on May 25, 2020: Eye opener and laziness of doubt. In: . May 25, 2020, accessed May 30, 2020 .
  28. "Special Price 2019". In: Internet site of the Robert Geisendörfer Prize. September 17, 2019, accessed September 17, 2019 .