Children and youth program

from Wikipedia, the free encyclopedia

Children's programs and youth programs are called a program, or a section of the program scheme , the target group of which is mainly or exclusively children and young people . Many radio , television , film industry and, increasingly, the Internet media ( Internet radio , Internet television ) offer such an offer. For public broadcasting , a program block tailored to minors is part of the educational mandate .

To the needs of the children and youth program

Radio and television programs for children can be traced back to the beginnings of these media and are "firmly anchored in children's everyday lives."

According to a study by ORF mediaresearch over the year 2007, the daily TV reach for Austrian 12- to 19-year-olds was 53%, which means that on average every second young person watches TV once a day, which is slightly below the population average (64%) , where a TV usage time of 90 minutes per day can be assumed. Radio consumption is significantly higher (77%, at 82.5% for all age groups), and at just under 110 minutes (<2 hours) it is in a similar range to television, but far below the population average of 200 minutes. Figures in other Central European countries are likely to be comparable, so that it can be assumed that school children and young people there consume entertainment media for an average of at least 3 hours a day (taking internet media into account, the value could be even higher).

On the part of the media providers - apart from the educational mandate of the public broadcasters - there is an enormous interest in children and young people as the target audience of specifically adapted advertising .

In the context of the media, ages 5 to 12/14 can be assumed for the term “children's program” and 10+, 12+ or 14+ for “youth programs”. In 2006, Dieter Baacke listed the following points as desirable features for children's radio:

The scheme for children and youth programs includes product categories such as children's films , youth films , children's series , youth series , but also problem films and documentaries ( reports , documentaries , radio features ) with underage protagonists, as well as formats such as children's news and shows for children / young people ( game shows , handicraft lessons , Infotainment and the like), as well as numerous spin-offs of the formats of the adult program, as well as music and music videos of the music that is “hip” among children and young people, as well as youth sports .

The demarcation from the family program ( films , series , shows - family entertainment ) can now be seen as fluid as between the concepts of “program for children” and “for young people” .

Children and youth programs in the public broadcasters

Austria: Okidoki

The ORF prominently places the children's and young people's program in the morning and afternoon programs of ORF Eins and has been developing a special-interest program for children since 1994 with the Confetti TiVi format , a non-advertising and non-violent broadcasting area. The program was discontinued on September 13, 2008 and replaced by a new broadcast format called Okidoki . In addition, family films and shows from the evening and evening programs are also included in this program scheme.

The offer follows Section 4 (1) of the ORF Law (ORF-G), which calls for “the appropriate consideration of all age groups” under Section 9 and “the concerns of families and children […]” under Section 11. In particular, aspects of youth protection , advertising and product placement are anchored in federal law in the ORF law.

The ORF main focus: Children October 19 and 26, 2008 reached 4.9 million viewers (63 percent of the Austrian TV population).

January 2009 in a resolution of the National Council formulated "to enter into talks with the operators of private television and private radio companies in order to achieve a voluntary waiver of breaks in children's programs and films regardless of the duration."


In Germany, the program for children and young people is carried out by ARD and ZDF . The central concept is the special interest channel KiKA and the children's program blocks on ZDF, ZDFtivi , First , Check Eins and Third TV programs .

arte junior

Since 2007, the German-French cultural special interest channel arte has also been broadcasting a youth program on Saturdays and Sundays from 8:00 a.m. to 11:00 a.m. under the title arte junior . The program concept includes adventure, cartoons, nature films, experiments ( Research Express by Peter Rabinger and Thomas Brezina )

See also


  • Ingrid Geretschlaeger: Children's media:… a ride up and down the mountain into the wonder world. Andreas Schnider publishing studio, Graz / Budapest 1991.
  • Horst Heidtmann: Children's Media. JB Metzler publishing house, Stuttgart 1992.
  • Ingrid Paus-Haase, Kirstin Eckstein, Sebastian Bollig (eds.): Children's and youth media in Austria. Dream man Teletubbies talk shows . öbv u. hpt Verlags-Ges., Vienna 2001, ISBN 3-209-03488-5 ( [PDF]). :
  • Christian Thaller: History of children's radio in Austria . S. 10–23 ( [PDF; accessed on September 13, 2008]).

Web links

Individual evidence

  1. ^ Lit. Thaller: Geschichte . 2001, p. 1 .
  2. ^ ORF market and media research (ed.): Media ownership and media use of young people in Austria . 2008 ( [PDF]). ( Memento of the original from July 13, 2011 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.  @1@ 2Template: Webachiv / IABot /
  3. Basis: Austrian TV population 12+; Source: AGTT / GfK TELETEST , cit. n. ORF (Ed.): Media ownership and media use . TV daily reach by age, p. 4 .
  4. dasslb., ORF (Ed.): Media possession and media use . TV usage time by age, p. 5 .
  5. Basis: Austrians from 10 years, source: RADIOTEST, cited. n. ORF (Ed.): Media ownership and media use . Daily radio range by age, p. 7 .
  6. dasslb., ORF (Ed.): Media possession and media use . Radio listening time by age, p. 9 .
  7. ^ Lit. Thaller: Geschichte . 2001, 1.4 New trends in children's radio: Problems and perspectives, p. 4th f .
  8. Dieter Baacke: Children's radio is worth it! In: Wolfgang Schill, Dieter Baacke (Hrsg.): Children and radio. On the media educational theory and practice of auditory media . Abt. Verlag, Frankfurt am Main 1996, p. 52 . , quoted n. Thaller: history . 2001, p. 4 .
  9. ^ Uschi Reich: Family Entertainment or Children's Film . Ed .: FFF FilmFernsehFondsBayern. 2000 ( [PDF; accessed on December 15, 2008] Presentation on an event of the Media Days on Tuesday, November 7, 2000).
  10. Topic: Children. (No longer available online.) In: Studies. ORF media research, archived from the original on November 29, 2014 ; Retrieved December 14, 2008 .
  11. National Council Resolution of 22.1.2009 9 / E XXIV. GP ,
  12. arte (ed.): Daily schedule. As of January 2008 . ( [PDF]). Daily schedule. From January 2008 ( Memento of the original from April 2, 2015 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice.  @1@ 2Template: Webachiv / IABot /
  13. Research Express . Discover, experience, research ... (No longer available online.), archived from the original on February 1, 2009 ; Retrieved February 10, 2009 .