Marie Luise Kiefer

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Marie Luise Kiefer (* 1934 ) is a German communication scientist who shaped the media economy with her institutional theoretical approach.

Life

Marie Luise Kiefer studied economics and political science. Until 1992 she headed the trade journal Media Perspektiven , where she was in charge of the long-term study on mass communication for ZDF and ARD , which is still published today, together with Klaus Berg. She then became an honorary professor for communication economics and media research at the University of Vienna .

Works

Media Perspektiven: Long-term study of mass communication

Marie Luise Kiefer supervised the study from 1970 to 1996 together with Klaus Berg. The aim was to determine how many households have which media and how they are used. In particular, the focus at the time was on “new” media, such as television and radio equipment and, since the study comes from ARD and ZDF, the geographic area of Germany . The study was published six times under the supervision of Kiefer, in 1970 and 1974 and every five years since 1980. The study includes a daily routine that provides information about the duration of media usage, but also about other everyday activities and people's subjective attitudes towards the media, especially attitudes towards public and private broadcasting.

Media economics

The first edition of Kiefer's monograph was published in 2001, followed by a second improved edition in 2005 and the third edition in 2014 in which Christian Steininger was involved. For the first time, Kiefer classifies media economics as a sub-area in journalism and media studies. At the same time, the application rules of microeconomics and political and institutional economics are applied. The aim of the book was, on the one hand, to familiarize the subject of communication studies with economic theories, but on the other hand, the prejudice in economics was only about turning numbers into a consideration of human behavior.

In media economics, according to Kiefer, “it is a sub-discipline of journalism that examines economic and journalistic phenomena of the media system of capitalist market economies with the help of economic theories. When describing the task, a distinction must be made between a positive and a normative version of media economics. Positive media economics analyzes and explains the economic and journalistic phenomena of the media system, normative media economics develops design options with a view to socially agreed goals of the media system. "

Kiefer takes the view that journalism and media studies deal with the effects of media use on the recipient's side , while economics only deals with economic interests while ignoring journalistic interests. In addition, Kiefer sees a problem in the constructed power relations of economics and politics , which she describes as the “colonization of journalism through the economic systematic rationality”.

Journalism and the media as an institution

The monograph was published in 2010 and aims to explain the term institution and apply it to journalism and the media, as institutional approaches in sociology and communication studies have become increasingly important and there are different approaches to this. The book deals with media-political and media-economic approaches to these approaches. First, Kiefer dedicates himself to the term institution and the basic concepts of communication science, as well as the emergence and change of institutions. Models and theories are applied to press history and the change in journalism. Then she turns to the distinction between organizations and institutions. Kiefer describes media as organizations that are exposed to institutional change. The next step is to analyze the interaction between media and journalism as an organization and institution. Kiefer assumes a fundamental distinction between private and public media organizations, i.e. applies institutionalist theoretical approaches to a topic that she has already dealt with frequently. In summary, Kiefer describes journalism as an underestimated and endangered institution that has to remain visible and distinguishable in its representation in order to continue to exist.

Publications

  • Journalism and the media as an institution. UVK-Verlagsgesellschaft, Konstanz 2010
  • Media economics. 2nd edition Munich: Wissenschaftsverlag, Oldenbourg 2005
  • together with Christian Steininger: Medienökonomik. 3rd edition Munich: Wissenschaftsverlag, Oldenbourg 2014

Web links

Individual evidence

  1. ^ Otfried Jarren, Christian Steininger: Journalism beyond market and state: institutional theoretical approaches and concepts in journalism and communication studies . Ed .: Otfried Jarren, Christian Steininger. 1st edition. Nomos, Baden-Baden 2016, ISBN 978-3-8487-2758-2 .
  2. ↑ AS&S ARD: Media Perspektiven. Retrieved December 15, 2016 .
  3. ^ Marie Luise Kiefer: Media Economics . 1st edition. Oldenbourg, Munich / Vienna 2001, ISBN 3-486-24882-0 .
  4. ^ Marie Luise Kiefer: Media Economics . 2nd Edition. Oldenbourg, Munich / Vienna 2005, ISBN 978-3-486-57821-8 .
  5. ^ Marie Luise Kiefer, Christian Steininger: Medienökonomik . Oldenbourg, Munich / Vienna 2014, ISBN 978-3-486-77911-0 .
  6. ^ Marie Luise Kiefer: Media Economics . 2nd Edition. Oldenbourg, Munich / Vienna 2005, ISBN 3-486-57821-9 , p. 41 .
  7. ^ Marie Luise Kiefer: Media Economics . 2nd Edition. Oldenbourg, Munich / Vienna 2005, ISBN 3-486-57821-9 , p. 21st ff., 41, 136, 144 .
  8. ^ Marie Luise Kiefer: Journalism and the media as institutions . 1st edition. UVK-Verl.-Ges., Konstanz 2010, ISBN 978-3-86764-232-3 .
  9. ^ Patrick Donges: Marie Luise Kiefer: Journalism and media as institutions. Review. May 28, 2010, accessed December 16, 2016 .
personal data
SURNAME Kiefer, Marie Luise
BRIEF DESCRIPTION German communication scientist
DATE OF BIRTH 1934