Markus Voeth
Markus Voeth (born February 18, 1968 in Beckum ) is a German business economist .
Life
Voeth studied business administration at the Westphalian Wilhelms University in Münster from 1987 to 1992 . From 1992 to 2000 he was a research assistant, university assistant and university lecturer at the Business Administration Institute for Plants and System Technologies at Klaus Backhaus in Münster. In 1996 he was in Munster with a thesis on the de-monopolization of the telecommunications market doctorate . In 2000 , he qualified as a professor with a thesis on measuring utility in purchasing behavior research .
From 2000 to 2002 he was a professor of business administration, especially marketing, at the University of Duisburg . In the winter semester of 2002 he switched to the chair for Marketing & Business Development in the Institute for Marketing & Management at the University of Hohenheim .
In November 2005 he received the Baden-Württemberg State Teaching Prize with his Hohenheim chair . In 2008, together with GfK , he received the German Market Research Innovation Award from BVM eV ( Professional Association of German Market and Social Researchers ). Voeth declined calls to the universities of Marburg (2001), Darmstadt (2005), Göttingen (2009) and Dresden (2013). Voeth has been heading the Stuttgart location of the 'Negotiation Academy Potsdam' since 2016. Since 2019 Voeth has been a member of the board of the German Society for Negotiation Research (DGVF) and also on the board of trustees of the Society for Research into Trademarks (GEM).
Voeth is married and has five children. Since 1987 he has been a member of the Catholic student association KDSt.V. Sauerlandia Münster in the CV .
Act
His main research interests include negotiation research, B-to-B marketing, benefit measurement and business development. Markus Voeth has published numerous scientific papers and articles.
Fonts
- with Klaus Backhaus: Handbook of Industrial Goods Marketing. 2nd Edition. Gabler, 2015, ISBN 978-3-8349-4680-5 .
- Benefit measurement in buying behavior research. Deutscher Universitäts-Verlag, 2000, ISBN 3-8244-9035-8 .
- Group goods marketing. Vahlen, 2003, ISBN 3-8006-2860-0 .
- with Klaus Backhaus: International Marketing. 6th edition. Schäffer-Poeschel, 2010, ISBN 978-3-7910-2162-1 . (German)
- with Klaus Backhaus and Joachim Büschken: International Marketing. Palgrave Macmillan, 2004, ISBN 0-333-96388-1 . (English)
- with Klaus Backhaus: Handbook of Industrial Goods Marketing. Gabler, 2004, ISBN 3-409-12501-9 .
- with Klaus Backhaus: Marketing of industrial goods. 10th edition. Vahlen, 2014, ISBN 978-3-8006-4763-7 .
- with Joachim Büschken and Rolf Weiber: Innovations for industrial goods marketing. Schäffer-Poeschel, 2007, ISBN 978-3-7910-2526-1 .
- with Uta Herbst: Negotiation management: planning, control and analysis. 2nd Edition. Schäffer-Poeschel, 2015, ISBN 978-3-7910-3570-3 .
- with Uta Herbst: Marketing Management: Basics, Concept and Implementation. Schäffer-Poeschel, 2013, ISBN 978-3-7910-3271-9 .
Web links
- Literature by and about Markus Voeth in the catalog of the German National Library
- Homepage of the Chair for Marketing & Business Development at the University of Hohenheim
- Homepage of the Negotiation Academy Potsdam
- Homepage of the German Society for Negotiation Research
Footnotes
- ↑ uni-hohenheim.de
- ↑ negotiation-academy-potsdam.de/ background
- ↑ www.dgvf-online.de/vereinsorgane/
- ↑ www.gem-online.de/gremien-2/
| personal data | |
|---|---|
| SURNAME | Voeth, Markus |
| BRIEF DESCRIPTION | German business economist |
| DATE OF BIRTH | 18th February 1968 |
| PLACE OF BIRTH | Beckum |