Martin Reimann (economist)

from Wikipedia, the free encyclopedia

Martin Reimann (* 1978 ) is a German economist. His main research interests are marketing strategy and consumer behavior , especially neuroeconomics and neuromarketing .

Life

Martin Reimann studied business administration at the University of Passau and at the Leipzig Graduate School of Management. He received his doctorate from the TU Bergakademie Freiberg . He was also a Research Fellow at the Psychology Department of Stanford University and lecturer at the Technical University of Munich and the EGADE Business School des Tecnologico de Monterrey ( Instituto Tecnológico y de Estudios Superiores de Monterrey ).

He worked in the Psychology Department and the Brain and Creativity Institute at the University of Southern California . He is the founder of the English-language Journal of Neuroscience, Psychology, and Economics (JNPE), a journal of the American Psychological Association (APA). Reimann completed his habilitation with Margit Enke at the TU Bergakademie Freiberg in June 2009 .

Martin Reimann was appointed to the Chair of Marketing at the Otto von Guericke University Magdeburg in the 2010/11 winter semester, succeeding Bernd Erichson . He was appointed Assistant Professor of Marketing at the University of Arizona in fall 2013 .

Web links

Individual evidence

  1. ↑ Topic of the Habilion: Industrial commoditization and the strategic direction of the company
  2. ^ TU Bergakademie Freiberg ( Memento from January 6, 2012 in the Internet Archive ) (PDF; 9.5 MB): Research 2009, overview , p. 57
  3. ↑ Yearbook 2009/2010 : Faculty for Business Administration, Economics, Law of the University of Magdeburg
  4. ↑ http://www.cbsig.org/blog/2013/01/17/congrats-the-2012-cbsig-rising-stars-are/  ( page no longer available , search in web archives )  Info: The link was automatically saved as marked defective. Please check the link according to the instructions and then remove this notice.@1@ 2Template: Dead Link / www.cbsig.org  
personal data
SURNAME Reimann, Martin
BRIEF DESCRIPTION German economist
DATE OF BIRTH 1978