Max Elb
Max Elb (born October 29, 1851 in Dresden as Maximillian Elb ; died April 5, 1925 there ) was a German entrepreneur, first honorary chairwoman of the Dresden Jewish community and Saxon commercial councilor .
Life
Born as the son of a long-established family, he studied at the Technical Universities of Dresden and Munich until 1872 and received a trade license for a commercial commission business in Blasewitz in 1876 , which sold vinegar essence (brand name: EEE - Elbs Essig Essenz ) and other essences. Sales were soon followed by production, initially in Wilsdruffer Vorstadt (Trompeterstraße 9), from 1888 finally adhesives, mustard and again essences in a new building at Lüttichaustraße 23.
In 1883 - in addition to managing his own company - he became head of purchasing and sales at a chemical factory in Niederau , founded a Russian chemical factory and in 1892 the Deutsche Glühstoff-Gesellschaft mbH . In 1903, his own company was converted into Max Elb GmbH (with headquarters in Dresden- Löbtau , Tharandter Straße 40) and in the same year created the rust remover Caramba , which is still manufactured today as a chemical product. Finally, during his lifetime, in 1923, his company became Max Elb AG , which manufactured chemical products of all kinds and was one of the largest chemical companies in Germany.
On May 28, 1877, he became a member of the Israelite Religious Community in Dresden with voting rights, which supported Emil Lehmann in particular with his liberal ideas. From 1895 to 1902 he worked as a local councilor, from 1902 to 1923 as one of the three community leaders, and was involved in various social institutions, such as the social foundation established by Max Arnhold . In 1919 he was one of the founding members of the German Democratic Party (DDP). After his resignation as head of the community, he was appointed by the community to be the first honorary chairman of the Jewish community in Dresden.
He was married to Charlotte, b. Herz, who was also involved in the community and with whom he had four children (three daughters, one son), the family included eleven grandchildren and six great-grandchildren.
At the funeral in 1925, in addition to the relatives and parishioners, numerous representatives from the city, the Dresden stock exchange and many industrial companies took part.
In 1942 Max Elb AG was "Aryanized" in favor of Rütgerswerke AG, Berlin (the owner at the time, his son Richard, was transported to the Riga ghetto and shot there shortly after arrival). The part of the Rütgerswerke AG located in the Soviet occupation zone was in turn expropriated after the end of the Second World War .
Caramba
The Caramba brand was registered by Max Elb in Dresden in 1903, although he had no specific product in mind. Only in the course of time did the idea focus on a chemical product. In 1922, Rütgerswerke AG, Berlin, took a stake in Max Elb GmbH. In 1923 Max Elb AG was founded, to which the trademark rights to the name Caramba were also transferred. In 1929, the trademark rights were again transferred to Deutsche Glühstoff-GmbH , the subsidiary of Max Elb AG, which now launched a multi-oil (as a combination of rust remover and penetrating oil ) with the Caramba brand .
1948 Rütgerswerke, production of Caramba Multi oil in decided own direction in Duisburg perform: The product developed by the Max Elb AG is today, now mainly sold in pressurized cans under various names in the market.
literature
- Ingrid Kirsch: Elb family . In: Jewish Community of Dresden, State Capital Dresden (Ed.): Once & Now. On the history of the Dresden synagogue and its community . ddp goldenbogen, Dresden 2003, ISBN 3-932434-13-7 , pp. 154–157.
Individual evidence
- ↑ Florian Langenscheidt: German Standards: Brands of the Century , accessed on June 2, 2018.
| personal data | |
|---|---|
| SURNAME | Elf, Max |
| ALTERNATIVE NAMES | Elf, Maximillian |
| BRIEF DESCRIPTION | German entrepreneur |
| DATE OF BIRTH | October 29, 1851 |
| PLACE OF BIRTH | Dresden |
| DATE OF DEATH | April 5, 1925 |
| Place of death | Dresden |