Max Hertwig

Six Behrens assistants at work: (from left) Mies van der Rohe , Meyer , Hertwig , Weyrather (behind), Krämer , Gropius (with plan), 1908

Max Hertwig (born March 11, 1881 in Bunzlau , Lower Silesia; died 1975 in Dorfen ) was a German graphic designer and founder of the Association of German Commercial Graphics .

Life

Max Hertwig studied from 1902 to 1905 at the Kunstgewerbeschule Düsseldorf under Peter Behrens and Fritz Helmuth Ehmcke , before he had attended Josef Bruckmüller's preparatory class. His "Golden Book of the Düsseldorf School of Applied Arts", which he designed, was presented in 1906 at the Third German Applied Arts Exhibition in Dresden. He became an employee of the Bügen printing company in Hanover, where he designed pharmaceutical packaging and labels. In 1908 he moved to Berlin to work in Peter Behrens' studio. Max Hertwig developed numerous typefaces. From January 1, 1913 to 1943, he taught commercial graphics, lettering and ornament at the Reimann School in Berlin-Schöneberg, Germany's largest private arts and crafts school. At the same time he was the deputy headmaster and direct deputy of Albert Reimann . With his own graphic designs he shaped the visual appearance of the Reimann School and designed the logo of the training institute, the certificates as well as the graphics and layout of the school magazine "Farbe und Form".

Hertwig's drafts, including numerous posters, ornament studies and graphic works, are in the collection of the Berlin Art Library.

In Dorfen (Upper Bavaria), where Max Hertwig had lived since the 1960s, a street was named Max-Hertwig-Weg after the artist .

Founder of the Association of German Commercial Graphics

In 1919 Max Hertwig founded, together with Jupp Wiertz and Hans Meyer, the Association of German Commercial Graphic Artists , the oldest interest group for German commercial graphic artists. In 1968 the association was renamed "Bund Deutscher Grafik-Designer". Hertwig worked for a long time in the federal management of the association and was then group leader of the Brandenburg state group for three years, making a decisive contribution to the recognition of the profession of commercial artist.

Memberships

Founding member of the Association of German Commercial Graphic Artists
Member of the German Werkbund (at the latest since 1913, at least until 1928)

literature

Swantje Kuhfuss-Wickenheiser: The Reimann School in Berlin and London 1902-1943. A Jewish company for international art and design training up to its destruction by the Hitler regime. Aachen 2009, ISBN 978-3-86858-475-2 , pp. 244-254

Web links

Literature by and about Max Hertwig in the catalog of the German National Library

Individual evidence

^ C. Arthur Croyle: Hertwig: The Zelig of Design. (Teaser). ( Memento of June 6, 2014 in the Internet Archive ) (PDF; 9.3 MB) Culicidae Press, 2011, p. 102. ISBN 978-055772969-2 .
↑ Swantje Kuhfuss-Wickenheiser: The Reimann School in Berlin and London 1902-1943. A Jewish company for international art and design training up to its destruction by the Hitler regime. Aachen 2009, ISBN 978-3-86858-475-2 , p. 245.

personal data
SURNAME	Hertwig, Max
BRIEF DESCRIPTION	German graphic designer
DATE OF BIRTH	March 11, 1881
PLACE OF BIRTH	Bunzlau
DATE OF DEATH	1975
Place of death	Villages

[HertwigZelig-1] C. Arthur Croyle: Hertwig: The Zelig of Design. (Teaser). ( Memento of June 6, 2014 in the Internet Archive ) (PDF; 9.3 MB) Culicidae Press, 2011, p. 102. ISBN 978-055772969-2 .

[2] Swantje Kuhfuss-Wickenheiser: The Reimann School in Berlin and London 1902-1943. A Jewish company for international art and design training up to its destruction by the Hitler regime. Aachen 2009, ISBN 978-3-86858-475-2 , p. 245.