Max Mara

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Max Mara Fashion Group
legal form Private
founding 1951
Seat Reggio nell'Emilia , Italy
management Luigi Maramotti (Chairman), Laura Lusuardi (Chief Designer)
sales EUR 1.2 billion (2007)
Branch Womenswear
Website www.maxmara.com

Max Mara is an Italian designer brand for women’s fashion. The Max Mara Fashion Group is one of the largest women's fashion manufacturers in Italy .

history

Achille Maramotti , an entrepreneur from Reggio Emilia, started designing designer fashion in 1947 and founded his own company in 1951, initially under the name Confezioni Maramotti . After a few years the company name was changed to Max Mara . The name is an art term: 'Mara' comes from the surname Maramotti, 'Max' came from Count Max, a person from Reggio in the 1950s who was “rarely sober, but always stylish”.

Making clothes is a tradition among the Maramottis. Achille Maramotti's great-grandmother, Marina Rinaldi, was already a seamstress and his mother, Giulia Fontanesi Maramotti, ran a tailoring school in Reggio. Achille Maramotti was one of the first to see that the future of clothing lay in mass-producing designer-quality clothing. He was equally keen to advance the Max Mara brand by employing individual future well-known designers such as Karl Lagerfeld , Jean-Charles de Castelbajac , Dolce & Gabbana , Franco Moschino and Narciso Rodriguez . The chief designer of the main Max Mara line has been the Italian Laura Lusuardi since 1964. In the 1970s the company had 400 employees and produced 35,000 coats annually. In the 1980s the workforce numbered 1,500 and the collections were first presented at the Milan Fashion Weeks from 1983. From the beginning of the 2000s, Max Mara added a perfume division to the clothing segment. Today the company is run by Luigi Maramotti, the founder's son. His goal is to design fine clothing that will last a long time. In May 2013, the company opened the youngest store in Germany in Munich, which was completely designed according to a new store concept.

Group

The Max Mara Fashion Group includes over 35 fashion brands, although Max Mara women's clothing remains the core of the company. Other brands besides Max Mara (high-priced main line), some of which have their own stores, are Weekend Max Mara (leisure fashion ), Sportmax (sporty second line since 1969), Marella (elegant women's fashion, since 1976), Persona (fashionable women's clothing in larger sizes Sizes), Pennyblack (youthful women's fashion, since 1978), iBlues (fashionable women's clothing) and Marina Rinaldi (oversize brand named after Maramotti's great-grandmother). The trendy, youthful line of the group is called Max & Co.

The company remains in the hands of the Maramotti family. In March 2008 the Max Mara Fashion Group had 2,254 stores in 90 countries. The workforce comprised around 4,500 employees. The group's revenue in 2008 was 1.25 billion euros, of which the Max Mara brand alone contributed 469 million euros. The consolidated profit in 2007 was EUR 44.5 million and in 2008 EUR 20.1 million.

The Collezione Maramotti , a private museum of the Maramotti family for contemporary art , has been housed in a former Max Mara factory building in Reggio since 2007 . Together with the Whitechapel Art Gallery , the Max Mara Art Prize for Women has been awarded twice a year since 2006 , a prize for artists from Great Britain. The Giulia Maramotti Foundation , a foundation for the advancement of young people, has existed since 1994 .

Web links

Individual evidence

  1. ↑ a b c Lamiat Sabin: Achille Maramotti. In: independent.co.uk. January 24, 2005, accessed January 29, 2015 .
  2. ↑ Luke Leitch: Why MaxMara is having a moment , The Times 25 November 2009
  3. ↑ Max Mara: Munich store opens with a new concept ( Memento of the original from October 6, 2014 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , textilwirtschaft.de, April 19, 2013 @1@ 2Template: Webachiv / IABot / www.textilwirtschaft.de
  4. ↑ Anne Ashworth: MaxMara: A store that's always maximally stylish . In: The Times . March 14, 2008. Retrieved April 9, 2008.