Orthomol

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Orthomol Holding GmbH

logo
legal form GmbH
founding 1991
Seat Langenfeld
management Nils Glagau
Michael Schmidt
Number of employees 437 (319 employees)
sales 100.4 million euros
Website www.orthomol.com
As of December 31, 2018

Orthomol is a German family company based in Langenfeld . It was founded in 1991 by Kristian Glagau and is now run by his son Nils and Michael Schmidt. Orthomol specializes in dietary supplements with micronutrient combinations and is the market leader in the field of orthomolecular medicine . The medical importance of such products is controversial.

history

Kristian Glagau, founder of Orthomol

At the end of the 1980s, Kristian Glagau developed the idea of ​​selling orthomolecular products in Germany. The approach of using complex dosed vitamins , minerals and trace elements for the prevention or nutritional treatment of diseases was already established in the United States . In 1991 Kristian Glagau finally founded Orthomol with his partner Hans Dietl. They developed specific micronutrient combinations based on scientific knowledge. For the production and the warehouse they initially used the premises at Glagau's residence in Langenfeld. The company grew continuously, so that the capacities were gradually expanded. At the turn of the millennium , Orthomol had exceeded 100 employees.

The company developed into one of the leading providers in the micronutrient segment. In 2003 the Federal Association of German Management Consultants recognized this development with the prestigious "Company Award". In 2006, German pharmacists awarded Orthomol for its "expertise in vitamins, food supplements and minerals". In addition to activities on the German market, the focus shifted to international expansion, in addition to Europe to Russia and the United States, as well as the Middle East and Asia. Orthomol survived the global economic and financial crisis from 2007 without major problems.

Kristian Glagau, founder and managing director of Orthomol, died in 2009. The company remained in family hands and was continued by his two children together with Michael Schmidt, who was managing director in Glagau during his lifetime. The business strategy remained largely unchanged, but the product range was continuously expanded. In 2014, Nils Glagau and Michael Schmidt finally remained at the head of the company's operations. Both have increased sales to almost 100 million euros to date.

Group structure

Orthomol headquarters in Langenfeld

The company's parent company is Orthomol Holding, a limited liability company under German law. Its business purpose includes the acquisition, establishment, sale, administration and holding of investments and the management of companies that have the production and distribution of pharmaceutical products, in particular dietetic foods, medical products, nutritional supplements and cosmetics as their object. The Orthomol Holding together with its German- and international subsidiaries consolidated for the next to the year , a consolidated financial statements are prepared.

Nils Glagau (Marketing and Sales) and Michael Schmidt (Purchasing, Production, Logistics and Technology) are currently managing directors. The ownership structure of the group is shaped by two family lines, the founders of which are Nils Glagau and Gesche Hugger.

Products

The Orthomol range includes products for almost every area of ​​life. These include women's, men's and children's health, the immune system, the musculoskeletal system, heart and circulation, eyes, as well as the brain, nerves and energy metabolism, but also vegan nutrition and sport. The products include not only food supplements, but also nutrient combinations that are used as a supplementary balanced diet for illnesses or complaints (“foods for special medical purposes”). The best known is "Orthomol Immun", which is supposed to support the body's own defense and should be used in the case of recurrent infections.

engagement

In the 2017/18 season , the company acted as the main sponsor of the second division Fortuna Düsseldorf . In the Handelsblatt there was talk of a "coup" that would get Orthomol a lot of attention. After the club's promotion to the first Bundesliga , the cooperation was continued in a different form. Orthomol has been the official nutrition partner of Fortuna Düsseldorf since 2019.

Orthomol is an example of successful employer branding , especially due to measures to reconcile family and work and the above-average support for apprentices. In addition, the company's own fitness studios and sports halls were set up at the headquarters.

criticism

There are doubts about the effectiveness of the products from Orthomol and other manufacturers, which has not been scientifically proven according to Evidence-Based Medicine criteria so that the products cannot be found in guidelines or recognized textbooks.

In 2014, for example, Spiegel Online was of the opinion that Orthomol Immun had "neither a single substance nor a combination of proven effects in the prevention of diseases". In 2018, WirtschaftsWoche wrote that the company was selling “dubious products with exemplary marketing”. A healthy and balanced diet makes the administration of food supplements unnecessary. With minors there is also the risk of exceeding the recommended daily maximum amount of the Federal Institute for Risk Assessment (BfR).

Web links

Commons : Orthomol  - collection of images, videos and audio files

Individual evidence

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  2. ↑ The new lion from Langenfeld . In: Solinger Morgenpost . December 11, 2018, p. 23 .
  3. ^ Daniel Bakir: A visit to Orthomol: This is how the pill empire of the new lion works. In: stern.de. Gruner + Jahr, September 5, 2019, accessed on September 27, 2019 (report of the week).
  4. ↑ A. Müller: Orthomolecular competition , apotheke-adhoc.de . 17th July 2013.
  5. ↑ Doping and steam bath for the cold season . In: Der Tagesspiegel . February 2, 2003, p. 23 .
  6. ↑ Carolin Bauer: In the beginning there was the Orthomol garage. In: apotheke-adhoc.de. March 24, 2016, accessed September 27, 2019 .
  7. ↑ Anna Busch: From the garage into the world . In: Westdeutsche Zeitung . June 8, 2011.
  8. ↑ Small start, big growth . In: Rheinische Post . May 25, 2006.
  9. ↑ Tailored micronutrients . In: Rheinische Post . May 25, 2006.
  10. ↑ Orthomol excellent . Economic ticker. In: Pharmaceutical newspaper . October 6, 2003.
  11. ↑ Industry award for Orthomol . In: Rheinische Post . October 4, 2003.
  12. ↑ Medal for Orthomol . In: Rheinische Post . May 5, 2006.
  13. ^ Vitamins for Beijing and Shanghai . In: Rheinische Post . January 16, 2004.
  14. ↑ Finn Mayer-Kuckuk: In search of German trace elements . In: Handelsblatt . March 15, 2004, p. 16 .
  15. ↑ Lothar Müller: There is no sign of the economic crisis at Orthomol . In: Westdeutsche Zeitung . March 26, 2009.
  16. ↑ Orthomol founder Kristian Glagau is dead . In: Westdeutsche Zeitung . September 12, 2009.
  17. ↑ Orthomol regulates succession . In: Rheinische Post . November 27, 2009.
  18. ↑ Sebastian Balzter: "We remain loyal to doctors and pharmacists" . In: Frankfurter Allgemeine Zeitung . August 20, 2012 ( faz.net ).
  19. ↑ Philipp Wente: The world is blue. In: Private Wealth . December 5, 2016 ( private-wealth.de [accessed September 27, 2019]).
  20. ↑ Peter Pauls: "We are aiming for the 100 million mark". In: ksta.de. February 13, 2018, accessed September 27, 2019 .
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  22. ↑ Benjamin Dietrich: The material for all situations . When it comes to minerals and nutrients, the company Orthomol from Langenfeld is a specialist. In: Westdeutsche Zeitung . May 4, 2012.
  23. ↑ Products. Orthomol, accessed September 27, 2019 .
  24. ↑ Martin Mönikes: The cocktails from Orthomol . In: Westdeutsche Zeitung . November 7, 2016.
  25. ↑ The Zombies of Orthomol. In: apotheke-adhoc.de. November 10, 2018, accessed September 27, 2019 .
  26. ↑ Karlheinz Schmidt, Stephan Zirkler: Dietary effectiveness of a micronutrient combination in recurrent respiratory infections . Results of a placebo-controlled double-blind study. Urban & Vogel, Munich 2011 ( springer.com [accessed October 2, 2019]).
  27. ^ The Orthomol company is the main sponsor of Fortuna Düsseldorf . In: Rheinische Post . June 26, 2017, p. 13 .
  28. ^ Corinna Nohn: Orthomol boss Nils Glagau: Success through football. In: handelsblatt.com. April 26, 2018, accessed September 27, 2019 .
  29. ↑ Orthomol and Fortuna diverge . In: Rheinische Post . May 24, 2018, p. 13 .
  30. ↑ Fortuna Düsseldorf: Langenfeld family company Orthomol becomes a nutrition partner. In: Westdeutsche Zeitung. October 11, 2019, accessed October 14, 2019 .
  31. ^ Nicola de Paoli: The excellent employer . In: Financial Times Germany . December 11, 2007, p. 6 .
  32. ↑ Nadine Ahr : The employer as a brand . Is the company attractive to talent? What do your own people think? A test should bring light into the darkness. In: The world . July 2, 2011, p. 2 ( welt.de [accessed September 27, 2019]).
  33. ↑ Germany's most valuable employer for the common good. West region. In: wiwo.de. August 27, 2019, accessed September 27, 2019 .
  34. ↑ Kerstin Artz: Combine children and work . In: Rheinische Post . March 13, 2012.
  35. ↑ Stefan Schneider: “Very good” for the training . In: Westdeutsche Zeitung . May 28, 2010.
  36. ↑ Monika Mönikes: With colleagues in the weight room . In: Rheinische Post . June 17, 2011.
  37. ↑ Vlad Georgescu, Marita Vollborn: Functional Food: The business with would-be medicines. In: spiegel.de. December 19, 2002, accessed September 27, 2019 .
  38. ↑ Michael de Ridder: Health by pill? More beautiful, fitter, smarter: there are preparations for everything. The miracle cures help the manufacturers above all. In: Der Tagesspiegel . April 28, 2019, p. 22 .
  39. ↑ Nicola Kurth: Medicines check: What really strengthens the immune system. In: spiegel.de. October 27, 2014, accessed September 27, 2019 .
  40. ↑ Jürgen Salz: Doping for Germany: The medium-sized company Orthomol is one of the best-known manufacturers of supposedly healing and performance-enhancing food supplements. Marketing makes him successful. In: WirtschaftsWoche . August 17, 2018, p. 60 ( wiwo.de [accessed on September 27, 2019]).
  41. ↑ Colorful drops and bears for your health? In: vzhh.de. Consumer advice center Hamburg, May 15, 2018, accessed on September 27, 2019 .