Persil School (Munich)
The Persil School is a listed building of modernism in the Munich district of Schwanthalerhöhe . Originally, it was used by Henkel for direct marketing of their detergents , especially Persil .
Structure and location
The Persil School building is located at Landsberger Strasse 150 about 200 meters east of the flyover of the Munich- Wolfratshausen railway line .
The structure was erected as a concrete skeleton structure based on a design by architects Walter Köngeter and Ernst Petersen . Köngeter and Petersen had already erected numerous buildings for the Henkel company, including a Persil school in Hamburg .
The free-standing two-storey building with a strongly protruding upper floor is set back slightly from the building line on Landsberger Straße. Towards the street front, the slightly inclined facade of the upper floor is glazed over its entire length and height, except for a mosaic surface in the left half. The ground floor is also equipped with shop windows facing the street. The back is solid on both floors; the flat roof slopes down slightly from the street front.
The facade mosaic on the street front shows intertwined "H" s - symbol for the Henkel company. The frames of the frosted glass windows on the back repeat the motif in a different form.
history
The Henkel company set up the first Persil school in Berlin as early as 1928; she informed housewives about washing methods and the correct use of detergents. At the same time, it contributed to the further popularization of Henkel products. After the Second World War , Henkel took up the concept again as a means of direct marketing for its products. Persil schools were founded in specially constructed buildings in five cities in Germany, including Hamburg. The target group was not only housewives but also laundries and sales representatives from Henkel.
The Persil school in Munich was built between 1954 and 1956 on the premises of the Henkel distribution center. The extremely modern appearance of the building for the time was not only intended to be eye-catching, but also to underline the modern image of the detergents to be marketed, the clear lines and color design conveying the impression of cleanliness.
After giving up its original use, it housed a music store in the 1980s and 1990s . The subsequent plan to demolish the building and to close the vacant lot according to the adjacent multi-storey perimeter block development could be prevented after the Persil school was listed in 1999. From 2004 to 2005 an office building was finally realized, which admittedly adjoins the neighboring building, but surrounds the Persil school in a U-shape at the rear; it replaces the Henkel delivery warehouse that used to be there. The architect of the new building and head of the extensive restoration of the monument was Lothar Grassinger. The renovated Persil school received an honorable mention in the 2005 Munich facade competition .
The tenant in the new office block is the AOK , for which the former Persil school is once again used as a training facility.
literature
- Denis A. Chevalley, Timm Weski: State Capital Munich - Southwest (= Bavarian State Office for Monument Preservation [Hrsg.]: Monuments in Bavaria . Volume I.2 / 2 ). Karl M. Lipp Verlag, Munich 2004, ISBN 3-87490-584-5 , p. 378 .
- Uli Walter: Clean. Persil School in Munich. In: db deutsche bauzeitung , year 2005, no. 12, pp. 49–53, ISSN 0721-1902 .
Web links
Single receipts
- ↑ Persil - Revolution in the washtub . Deutsche Welle, accessed on June 18, 2009
- ↑ Landsberger Str. 150 . City of Munich, Department for Urban Planning and Building Regulations, accessed on June 18, 2009
Coordinates: 48 ° 8 ′ 26 " N , 11 ° 31 ′ 47" E