Porsche Holding
| Porsche Holding GmbH
|
|
|---|---|
 |
|
| legal form | GmbH |
| Seat |
Salzburg , Austria
|
| management | Hans Peter Schützinger, Rainer Schroll, Johannes Sieberer |
| Number of employees | 30,900 (2018) |
| sales | 20.4 billion euros (2018) |
| Branch | Automobile trade , finance & IT services |
| Website | www.porsche-holding.com |
The Porsche Holding GmbH is a subsidiary of Volkswagen AG and internationally active car dealer based in the Austrian Salzburg .
The business areas of Porsche Holding are: wholesale and retail with the brands of Volkswagen AG , financial services and IT system development.
history
On April 1, 1947, the siblings Ferry Porsche and Louise Piëch relocated their father Ferdinand Porsche's design office to Gmünd, Austria. For this purpose, the local Porsche Konstruktionen GesmbH was founded. The relocation became necessary due to the threat of expropriation by the victorious powers and the internment of the father. In the course of the rebuilding of the Volkswagen factory in Wolfsburg, negotiations began between Volkswagen and Porsche regarding extensive rights of use to the Beetle's construction plans and the import of vehicles to Austria.
After the company moved again to Salzburg, the import of vehicles from Wolfsburg began in May 1949. In the same year, Ferry Porsche left the company's management and founded Porsche AG in Stuttgart. At the beginning of 1951, after the death of her husband, Louise Piëch became the sole managing director. In addition to selling vehicles from the Volkswagen and Porsche brands, the company also appeared in motorsport as a designer from the 1960s (including the Porsche 917 ).
In 1971, as at Porsche AG, all family members resigned from the management and moved to the company's supervisory boards. With the establishment of today's Porsche Holding, the company was restructured in. After the gradual takeover of the Seat brand by Volkswagen AG, Porsche Holding took over imports to Austria as the third brand in 1985.
At the end of the Cold War, Porsche Holding built a sales network in Hungary on behalf of Volkswagen and expanded into other Eastern European countries in the years that followed. In addition to the Volkswagen, Audi, Porsche, Seat and Skoda brands, Porsche Holding becomes the general importer for Bentley (2000) and Lamborghini (2001).
On August 13, 2009, the founding families Porsche and Piëch announced that the Porsche Holding would also be sold to Volkswagen AG. A sale of Dr. Hc F. Porsche AG announced to Volkswagen. On March 1, 2011, Volkswagen AG finally acquired Porsche Holding GmbH for a purchase price of 3.3 billion euros. The Porsche and Piech families hold an indirect interest in Volkswagen AG through the majority of voting rights through the listed investment company, Porsche Automobil Holding SE.
Ownership structure until March 2011
| Ownership structure until takeover | |||
|---|---|---|---|
| Piëch family (50%) | Porsche family (50%) | ||
| 10.0% | Louise Piëch Private Foundation | 12.5% | Gerhard Porsche family |
| 10.0% | Louise Daxer-Piëch († 2006) | 12.5% | Hans-Peter Porsche family |
| 10.0% | Ernst Piëch Private Foundation | 12.5% | Wolfgang Porsche family |
| 10.0% | Hans Michel Piëch | 12.5% | Ferdinand Alexander Porsche († 2012) |
| 10.0% | Ferdinand Piëch († 2019) | ||
Economical meaning
In 2018, the Porsche Holding sold 743,000 new cars, employed 30,900 people and generated sales of 20.4 billion euros. In 2003/2004, profit after tax was 113 million euros, with consolidated sales of 6.31 billion euros. As of 2013, the company is the second largest company in terms of net sales per year in Austria, the largest private company in Austria (2009) and Europe's largest car dealer.
Web links
Individual evidence
- ↑ Management ( Memento of the original dated December 11, 2014 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , accessed July 3, 2015
- ↑ a b employees
- ↑ a b sales
- ↑ Porsche-VW merger - Porsche and Piech lose majority in new group . Focus.de, August 14, 2009
- ^ VW before takeover of Porsche Holding. In: oesterreich.ORF.at. Retrieved March 16, 2018 .
- ↑ Common roots - common future - Porsche Holding - history. In: Porsche Holding. Retrieved March 16, 2018 .
- ^ A b Michael Freitag, Dietmar Student: Porsche-Clan - The silent power . In: Manager Magazin , issue 6/2005, July 7, 2005
- ↑ Number of items
- ↑ a b The ten largest companies in Austria by net sales in 2013 * (in billion euros) (Statista)
- ↑ Salzburg is Porsche-Land - or at least almost . In: Salzburger Nachrichten . May 6, 2009, Wirtschaft, p. 15 .
