Primondo
| Primondo GmbH iL
|
|
|---|---|
 |
|
| legal form | GmbH in liquidation |
| founding | March 1, 2007 |
| resolution | 2009 |
| Reason for dissolution | insolvency |
| Seat | Essen , Germany |
| management | Hans-Gerd Jauch (insolvency administrator) |
| Number of employees | 19,209 (Sep 30, 2008). |
| sales | € 4.3098 billion (financial year 2007/2008). |
| Branch | Mail order |
| Website |
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Primondo was the parent company of all mail order brands of the now insolvent Arcandor AG (formerly KarstadtQuelle AG ) since March 1st, 2007.
Primondo saw itself as a holding company that does not appear as a brand for end customers. Rather, Primondo saw itself as a house of brands from universal and specialty mail order. Well-known examples are Quelle , Hess Natur , Bogner Homeshopping or Baby Walz . The teleshopping channel HSE24 has also been part of the Primondo Group since June 2007 . Around 20,000 employees worked for Primondo in 28 countries.
Primondo's global competitors included companies such as Amazon.com , the Otto Group and Redcats ( PPR ).
history
On June 9, 2009, Primondo GmbH applied for insolvency proceedings to be opened at the local court in Essen.
Business areas
- Universal shipping
The international mail order company Quelle was located in the universal mail order division. In the 2007/2008 financial year, the Quelle Group, with its 17 foreign subsidiaries, the Photo Quelle , Profectis and Self-Service Wholesale division, achieved an annual turnover of 2.9 billion euros. A total of around 8,000 people were employed in universal mail order. Quelle Germany is liquidated as part of the insolvency proceedings , the brand name, own brands and Quelle Russia were sold to the Otto Group .
Special delivery
In the specialty mail order segment, a total of 18 brands were to be found under the Primondo umbrella, with over 5,000 employees in 13 countries. The 2007/2008 financial year sales for the entire division were around one billion euros.
new media
With around 1.3 million customers and a reach of 39 million households in Germany, Austria, Switzerland and fiscal 2007/2008 sales of 349 million euros, HSE24 is number two in the German teleshopping market after QVC. Around 500 employees work for HSE 24. The station was sold to the French financial investor Axa Private Equity in November 2009 . Since March 2010, Axa Private Equity has held 88% of the shares, HSE24 management the remaining 12%.
Myby was an electronics and multimedia retailer that had been established in cooperation with Axel Springer AG since the end of 2007. Myby was only represented in e-commerce and was therefore assigned to the “New Media” business area. In December 2009, Myby was sold to the REWE Group entertainment electronics chain ProMarkt and later integrated into promarkt.de .
Service group
The service group was responsible for the important units for a mail order company, such as customer centers, logistics, financial service and IT. A total of around 6,000 people were employed in the service group. Among other things, this group included the bookkeeping and the optical archive, where the supplier invoices are digitized with high-performance scanners.
The individual groups also accepted orders from external companies.
Mail order brands
Primondo saw itself as a house of brands. To this house belonged (in alphabetical order):
- Afibel (France)
- Atelier Goldner Schnitt (belongs to TriStyle Holding, a company owned by Klaus Wirth )
- Bogner home shopping
- Creawalz (craft and creative articles)
- Emilia Lay (part of TriStyle Holding )
- Hess Natur (sold to the Swiss financial investor Capvis in 2012 )
- HSE 24 - sold to Axa Private Equity
- Madeleine (part of TriStyle Holding )
- meevio (online wine trade; 60/40 joint venture with Rindchen's Weinkontor)
- myby (joint venture with Axel Springer AG , today promarkt.de )
- Peter Hahn (belongs to TriStyle Holding )
- Quelle GmbH (with photo Quelle and Küchen Quelle) - Quelle GmbH Germany will be liquidated, Foto Quelle and Küchen Quelle have been sold, the foreign branches are e.g. T. closed, z. T. sold.
- sunnywalz the mail order company for senior citizens was renamed walzvital and belongs to the mail order company Walz
In November 2010, the Carlyle Group took over six special mail order companies from the Primondo Specialty Group (PSG): Elégance , Baby Walz , Die moderne Hausfrau , Planet Sports , Bon'A Parte , Mirabeau , and a 50% share in Vertbaudet (joint venture with RedCats Group).
Individual evidence
- ↑ Arcandor Group Annual Report 2007/2008 ( Memento of the original dated June 11, 2009 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. (Page 82) (pdf; 1.8 MB).
- ↑ Arcandor Group Annual Report 2007/2008 ( Memento of the original dated June 11, 2009 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. (Page U4) (pdf; 1.8 MB).
- ^ Arcandor: "Another three strategic insolvencies registered" ( Memento from June 22, 2009 in the Internet Archive )
- ↑ OTTO GROUP PURCHASES QUELLE RUSSIA AND QUELLE TRADEMARK RIGHTS ( Memento of November 8, 2009 in the Internet Archive )
- ↑ http://www.ftd.de/unternehmen/handel-dienstleistungs/:nach-arcandor-insolvenz-axa-kauf-homeshopping-sender-hse-24/50035552.html ( Memento from November 12, 2009 in the Internet Archive )
- ↑ 12% of the HSE24 shares go to own management. Retrieved November 28, 2010 .
- ↑ Rewe takes over the insolvent Internet shop MyBy | heise online
- ↑ Myby becomes promarkt.de. Retrieved November 28, 2010 .
- ↑ DerHandel.de: Mail order: Americans buy six Primondo daughters , November 26, 2010, accessed May 5, 2012.
