Public publishing house

from Wikipedia, the free encyclopedia

A general-interest publisher is a book publisher (fiction and / or non-fiction) whose program focuses, according to the Börsenverein des Deutschen Buchhandels, are “literature (from fiction to 'serious' literature, from poetry to theater ) and narrative non-fiction ” and for the publication of the whole of a book business risk transfers.

Business model

A publisher bears all costs associated with the production and distribution of a book, in particular the general preparation costs, the typesetting , printing and bookbinding costs as well as the advertising and distribution costs . His publishing house marketing takes over the complete organization of the production as well as the distribution and advertising through press meetings, reviews and readings by the authors . In order to ensure the publishing goal, trade publishers usually employ specialist staff such as editors who assess the quality and the chances of success of submitted manuscripts, and proofreaders who ensure the quality right through to completion.

In Germany, publishers generally guarantee authors and editors a fee or royalties for their respective publications in accordance with the guidelines of the standard contract negotiated between the Association of German Writers (VS) and the German Book Trade Association .


Since 1977, public publishers have formed their own working group within the Börsenverein with the IG Belletristik und Sachbuch (formerly AG Pubikumsverlage ), which currently (as of 2018) includes around 130 publishers.


A trade publisher assumes the entire entrepreneurial risk in connection with the publication of a book. This is in contrast to the practice of subsidy publishers , in which authors or publishers pay in advance for printing costs or, as with cost publishers or “ pseudo-publishers ”, even bear the entire costs and pay additional fees.

In addition to the above-mentioned corporate forms, specialist or scientific publishers are not among the general publishers .


  • Günther Fetzer: The end of the publishing house - one thesis and fourteen comments. In: Sven Hanuschek et al. (Ed.): The structure of media revolutions. Festschrift for Georg Jäger (Munich Studies on Literary Culture in Germany, Volume 34). Pp. 178-184. Peter Lang, Frankfurt am Main 2000, ISBN 978-3-631-35930-3 .

Individual evidence

  1. a b c Public publishers , brief description of the type of publisher from the Börsenverein des Deutschen Buchhandels , online at
  2. What public publishers are doing , exemplary statement by Armin Gmeiner ( Gmeiner-Verlag ) on editing and promoting books, not least of all by unknown authors, online at
  3. What public publishers are doing , exemplary statement by Christoph Links ( Ch. Links Verlag ) on the preparation of the texts within a non-fiction book publisher for politics and contemporary history, online at
  4. Modern standard contract for publishers and authors Press release of the Association of German Writers (VS) on January 23, 2014 on the newly negotiated standard contract, online at .

Web links