Purplewashing

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Symbol of feminism
As a political color , purple ( violet ) has historically been a symbol of feminism

Purple Washing (English for the color " magenta " and " washing ") is a case word , which the concept of White Washing ( glossing is modeled). Various political and marketing strategies are described as feminist criticism in order to give people, companies and other organizations or entire states a gender- friendly image by simply calling for gender equality . In a general sense, the term is Purple Washing used xenophobic or Islamophobia to justify as "feminism".

In the German media, purplewashing is only used in connection with companies that proclaim equality but do not live this in the corporate culture. The low proportion of women on the executive boards of DAX companies can be used as an example (compare the list of women on the executive boards of DAX companies ).

Purplewashing is also used to criticize western countries that have not achieved full gender equality. This is justified by pointing out that other countries often have a majority of Muslims or cultures with a poorer quality of life for women.

See also

  • Pinkwashing (strategies to promote certain products, people, countries or organizations by identifying with the LGBT movement)
  • Greenwashing ("putting on a green coat")
  • Islamic feminism (role of women in Islamic society)
  • Homonationalism (link between nationalist ideologies and the LGBT movement and its rights)

Individual evidence

  1. ↑ Robert Franken: Purplewashing: The gender fig leaf. In: Zukunftsinstitut.de. July 2015, accessed September 11, 2019 .
  2. ↑ Víctor Lenore: Entrevista a Brigitte Vasallo: Del pornoburka al purplewashing, los trucos más sucios contra el feminismo. In: El Confidencial. March 4, 2016, Retrieved September 11, 2019 (Spanish). See: Brigitte Vasallo (Spanish author, feminist, activist).
  3. ↑ Nora Miralles Crespo: Report no. 30: Gender and Military Culture: Lives, Bodies And Social Control Under War. Center Delàs d'Estudis per la Pau, Barcelona November 2016 (English; PDF: 352 kB, 27 pages on centredelas.org ).
  4. ^ Steven Erlanger: Parliament Moves France Closer to a Ban on Facial Veils. In: New York Times. July 13, 2010, accessed on September 11, 2019 .
  5. ↑ Brigitte Vasallo: Burkas en el ojo ajeno: el feminismo como exclusión. In: Pikara Magazine. April 12, 2014, accessed September 11, 2019 (Spanish).
  6. ↑ Barbijaputa: , Purple washing 'o acordarse del feminismo cuando interesa. In: eldiario.es. August 29, 2016, Retrieved September 11, 2019 (Spanish).