Right versus right

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Right versus right
founding 2014
Seat Berlin
main emphasis Fundraising
method Donate for every meter run during right-wing radical marches
Action space Germany
people Bernd Wagner, Fabian Wichmann, Philipp Schwarz, Ina Bach
Website www.rechts-gegen-rechts.de

Right versus right - Germany's most involuntary charity run is a form of peaceful counter-protest developed by the Center for Democratic Culture (ZDK) gGmbH as part of neo-Nazi demonstrations. The demonstrators involuntarily release a donation from sponsors to a charitable cause for every meter covered. Avoiding donations is only possible by canceling the demonstration. The idea behind it is based on the redirection of the actual purpose of the demonstration into an action contrary to the ideology of the demonstrators, whereby the participants ultimately demonstrate against themselves.

History and implementation

On the occasion of the annual event in Wunsiedel associated with the Rudolf Heß Memorial March , numerous neo-Nazis demonstrated on November 15, 2014 . In this context, without the knowledge of those involved, ten euros were donated to Exit Deutschland for every meter run . With the help of sponsors , 10,000 euros were raised. The level of donations reached was made clear by markings on the street. However, this sum was almost doubled due to further donations during the march. At the finish there were symbolic certificates and confetti for the participants. The action was discussed in various media at home and abroad. The video posted on the Internet that same evening went viral .

According to the trade magazine W&V, the donation march in Wunsiedel in Upper Franconia was by far the most frequently awarded advertising campaign worldwide in 2015. This first involuntary donation run was initiated and carried out by the ZDK, by the project office against right-wing extremism Bad Alexandersbad , the Bavarian Association for Tolerance, Democracy and Human Dignity eV, the Wunsiedler alliance against right-wing extremism, the youth initiative against right-wing extremism in Wunsiedel and the city of Wunsiedel. Support was provided by two Hamburg advertising agencies.

According to Wunsiedel, this form of counter-protest was adopted by various municipalities and cities in Germany, but also internationally. These actions were carried out either by right against right or by local groups. According to the homepage, more than 35,000 euros in donations were collected through April 2017 at ten demonstrations through this form of counter-protest. A "Rechts gegen Rechts Tool-Kit" can be requested on the homepage for independently carried out actions.

In connection with the refugee crisis in Germany from 2015 and the related reception in the social networks, which brought open hatred to light in some commentators , a comparable campaign, also run by the ZDK, was institutionalized with the support of Facebook . Since then, sponsors have donated half of one euro for each hate comment to Aktion Deutschland Hilft and half to Exit Germany.

Prices

A selection of prizes that Rechts against Rechts has won:

Web links

Individual evidence

  1. ^ Center for Democratic Culture Website of the Center for Democratic Culture . Retrieved April 27, 2017.
  2. ↑ web.de Web site Web.de . Retrieved April 27, 2017.
  3. ↑ Advertise & Sell Website Advertising & Sell . Retrieved April 27, 2017.
  4. ^ Sueddeutsche website of the Süddeutsche Zeitung . Retrieved April 27, 2017.
  5. ^ Sveriges Radio Sveriges Radio Website of Sveriges Radio . Retrieved April 27, 2017.
  6. ↑ prokopfgeldspende ( memento of the original from March 25, 2018 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. Website of prokopfgeld Donation. Retrieved April 27, 2017. @1@ 2Template: Webachiv / IABot / prokopfgeldspende.de
  7. ↑ urbanshit website from urbanshit. Retrieved April 27, 2017.
  8. ^ Weissenfels website from Weißenfels . Retrieved April 27, 2017.
  9. ^ Weissenfels website from Weißenfels . Retrieved April 27, 2017.