Advertising stamp

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Modern advertising stamp (2011) .jpg
Advertising stamp for the Manoli cigarette factory by Ernst Deutsch-Dryden (around 1910)

Advertising stamps or advertising brands are figurative marks containing adverts. The name is derived from the stamp , the character of which they imitate. They are similar in format to postage stamps, but are often slightly larger. They are usually serrated, some have a number printed on them and often appeared as series. They have a rubber coating, but there are also non-rubberized copies. The presentation and objectives are comparable to collective pictures or posters . They had the peak of their spread before the First World War. The origins of the brands go back to before 1900. "Entire companies such as the Berlin Reklamemarkenzentrale or the Graphische Anstalt Zerreis & Co in Nuremberg specialized in the production of these small advertising media."

Motifs

Commemorative stamp with the airship "Parseval VI", Metzeler AG, Munich ( 1910 )
Advertising stamps for the Bahlsen company by Änne Koken ( 1913 )

A variety of motifs were found on the advertising stamps. In the case of copies published directly by the company, the company name or the product name can often be found in addition to the image. The product itself is rarely printed and, if it does, it is often pushed into the background. Usually there are motifs that have little to do with the product, for example city ​​coats of arms , animals, landscapes, but also artistically designed, small-format poster prints. In the period around 1913 there are often military or military historical motifs.

Significance of the advertising brand for the art of advertising

Although the poster and, secondarily, the artistically designed collector's picture are primarily to be mentioned in the art of advertising , there are also some advertising brands specially designed by artists for this special format. Examples include those created by Ernst Deutsch-Dryden for Manoli or those created by Änne Koken for Bahlsen . Often the posters designed by artists such as Lucian Bernhard , Ludwig Hohlwein or Hans Rudi Erdt were issued unchanged or with minor changes in the format of the advertising stamp.

The advertising stamp as a collector's item

Collecting these stamps is considered a branch of erinnophilia or a subsidiary area of philately . Most of the advertising stamps were issued in blocks of several brands, but the series names were only rarely printed on the stamps, as is often the case, for example, with collector's pictures. Due to the lack of series designations, it was impossible or at least very difficult for the collector to compile a complete set of a series after the blocks had been separated, since often the number of the associated brands was not even known. The trade offered scrapbooks for the collection of advertising brands , but due to the large number of available images and the difficult assignment, they often led to a colorful hodgepodge of brands that did not match.

See also

literature

  • Mielke, Heinz-Peter: From the picture book of the little man. About collective stamps, collective pictures and scrapbooks. Rheinland Verlag GmbH, Cologne (1982).
  • Werner J. Schweiger: Departure and fulfillment. Commercial graphics of Viennese modernism 1897–1918.- Vienna, Munich: Brandstätter 1988

A bibliographical index of literature on the subject is: I. Hoheisel: Literature about Reklamemarken , Leipzig 1987, 25 Bl.

Web links

Commons : Advertising stamps  - collection of images, videos and audio files

Individual evidence

  1. a b The ABC of luxury paper , catalog for the exhibition of the Museum für Deutsche Volkskunde Berlin, pages 223 to 226.
  2. Mielke, Heinz-Peter: From the picture book of the little man. About collective stamps, collective pictures and scrapbooks. Rheinland Verlag GmbH, Cologne (1982), page 12.