Renato Bialetti

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Renato Bialetti (* 1923 in Omegna , Piedmont , Italy ; † February 11, 2016 in Ascona , Ticino , Switzerland ) was an Italian entrepreneur .

Life

An opened Moka express with the Bialetti logo

Alfonso Bialetti , the father of Renato Bialetti, invented an espresso maker with an octagonal base called La Moka in 1933 . After the end of the war in 1946, Renato Bialetti took over the family business founded in 1919 in Omegna on Lake Orta in Piedmont and became successful as an entrepreneur worldwide. In 1986 he sold the company.

Renato Bialetti himself was the "man with the mustache" in advertising for La Moka and became the advertising star of the post-war period. The Turin daily La Stampa called it an "Icon of Made in Italy".

Bialetti's ashes were buried in an espresso pot used as an urn in the family grave of the northern Italian municipality of Casale Corte Cerro in the Piedmont region.

Individual evidence

  1. ↑ Regina Krieger: “The man with the mustache” is dead ” , Handelsblatt , February 12, 2016
  2. ↑ Maria Elena Zanini: “Addio al papà della moka. Muore a 93 anni Renato Bialetti " , Corriere della Sera , February 11, 2016 (Italian)
  3. ↑ Friedemann Siering: "Inventor of the famous espresso pot Renato Bialetti is dead" , Berliner Zeitung , February 12, 2016
  4. ↑ Süddeutsche Zeitung, Bialetti boss buried in an espresso pot, February 18, 2016
  5. ↑ Coffee icon: Bialetti boss buried in an espresso maker. In: Spiegel Online . February 18, 2016, accessed June 10, 2018 .
personal data
SURNAME Bialetti, Renato
BRIEF DESCRIPTION Italian entrepreneur
DATE OF BIRTH 1923
PLACE OF BIRTH Omegna , Piedmont , Italy
DATE OF DEATH February 11, 2016
Place of death Ascona , Ticino , Switzerland