Royal Castle

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Royal Castle

logo
legal form non-listed corporation
founding 1968
Seat Arima (Trinidad and Tobago)
management Sandy Roopchand
Number of employees 300
Branch System catering
As of December 13, 2017

Royal Castle is a Trinidadian fast food chain . The company introduced the fast-food restaurant concept in Trinidad in the 1960s and is now the third largest company in the market.

history

Royal Castle was founded in 1968 by two Trinidadian couples, Irene and Vernon Montrichard and Marie and Ray Permenter. When they opened the first branch on Frederick Street in Port of Spain , it was the first fast food restaurant in the country. It was founded in a phase of new beginnings after the country's independence in 1962, when the establishment of its own business enterprises was intended to reduce dependence on the former colonial power Great Britain. The basic nationalist idea is still reflected today in the company motto “Our culture, our taste” (in German about our culture, our taste ).

The company's expansion went smoothly until Kentucky Fried Chicken expanded to Trinidad in the mid-1970s and quickly became the market leader. Royal Castle adapted to the appearance of Kentucky Fried Chicken, invested in advertising and remained the second largest fast food chain in the country. In 1992, the US chain Subway entered the market and after a while it took second place among the chains with the highest sales. In 2016, Royal Castle continued to occupy third place, ahead of internationally successful US chains such as Burger King , Church's Chicken , Pizza Hut , Taco Bell and Wendy's .

Companies

For decades the business of the company was led by Marie Permenter. Sandy Roopchand has been the company's managing director since 2005. In mid-2018, the company operated 37 branches, most of them in Trinidad and Tobago and six in Guyana . Another mainstay in addition to the fast-service restaurants is the sale of the self-produced chilli sauce offered in the catering establishments ; The “Trinidad Habanero Pepper Sauce” is available in 35 states of the United States as well as in the restaurants of the Planet Hollywood chain nationwide .

offer

Royal Castle's offer is largely identical to that of its US competitors, which are also represented in Trinidad. Royal Castle has the image of being less frequented, less loud and a bit dirtier than the competition. Like many of the fast food chains based in Trinidad, Royal Castle has a home delivery service.

Food

The most popular dish is spiced, deep-fried chicken pieces on the bone. The customer can choose between two different chest parts, thighs, legs and wings, if he wants. The chicken pieces are typically ordered as a "combo" (menu) in conjunction with a side dish and a soft drink. The chicken and all condiments on offer come from Trinidadian production. In addition to chicken parts, burgers and fried fish are offered. Are side dishes French fries, potato salad, coleslaw ( coleslaw ) or green salad.

beverages

In contrast to its US-American competitors, which are also represented in Trinidad, Royal Castle offers the soft drink Mauby , a drink made from bark extracts that is native to the Caribbean. Soft drinks, sweetened juices and water are also on offer.

Web links

Individual evidence

  1. ↑ Dave DeWitt & Mary Jane Wilan: Callaloo, Calypso & Carnival. The Cuisines of Trinidad & Tobago . Crossing Press, Freedom 1993, ISBN 0-89594-639-4 , pp. 27 .
  2. ↑ TheDailyMeal.com: 24 fast food restaurants We Wish Were in the US (Slideshow). Retrieved September 4, 2019 .
  3. ↑ Subway-TT.com: About Us. Retrieved September 4, 2019 .
  4. ↑ Global Agricultural Information Network: Trinidad and Tobago Retail Food Sector Report: Food Service - Hotel Restaurant Institutional. Retrieved September 4, 2019 . (PDF, 433 KB)
  5. ^ BusinessViewCaribbean.com: Royal Castle. Our culture. Our button. Retrieved September 4, 2019 .
  6. ↑ Radhica De Silva: Royal Castle fuels local expansion . In: Trinidad Guardian . 29th August 2018.
  7. ↑ RobbWalsh.com: Hot Sauce Safari. Retrieved September 4, 2019 .
  8. ↑ Aaron Andrew Greer: Fast Food Nationalism: Culinary Politics and Post-colonial Imaginaries in Trinidad and Tobago . In: Sociology and Anthropology . Vol. 4, February 2016, p. 102.
  9. ↑ BusinessViewCaribbean.com: Royal Castle Ltd. Retrieved September 4, 2019 .