Kentucky Fried Chicken

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KFC

logo
legal form Corporation
founding 1930
Seat Louisville , Kentucky , USA
management Roger Eaton (Chairman and CEO )
Branch Quick service system catering
Website www.kfc.com

Kentucky Fried Chicken ( KFC ) is an on poultry specialized American fast food - Franchise - food service undertakings incinerating or the to Yum! Brands heard. With over 20,000 restaurants, it is one of the world's largest restaurant chains.

menu

Fast food menu at KFC

In contrast to burger- based fast-food chains such as McDonald’s and Burger King , the menu at Kentucky Fried Chicken consists primarily of deep-fried chicken , especially breaded chicken pieces such as leg and breast meat, which is still a mixture according to Harland D. Sanders ' Original Recipe from eleven spices and herbs. This recipe is considered to be one of the most famous and best kept industrial secrets.

In addition, burgers, chicken nugget- like finger food and wraps with chicken are offered. While other fast food chains mainly offer chicken dishes made from molded meat , Kentucky Fried Chicken offers almost exclusively fillet . In addition, some of the preparation, such as breading the fresh meat, takes place in the restaurant on site and there is less emphasis on frozen patties and other ready-made goods than most competitors.

The menus are different in the countries. In Germany and the USA, for example, there are coleslaw or mashed potatoes as a side dish , but in England and Ireland, for example, BBQ beans . You orientate yourself on local preferences.

In August 2019, KFC tested vegan chicken nuggets from Beyond Meat in an Atlanta store .

history

Harland D. Sanders

KFC was founded by Harland D. Sanders . He'd worked in a variety of professions when he started working at a gas station in Corbin , Kentucky at the age of 40, selling homemade food on the side. In 1930 he opened his first restaurant across from the gas station. In 1952, he began selling his secret recipe to other restaurants, charging five cents for each chicken sold. After twelve years there were already 600 restaurants that were working according to his recipe.

In 1964, Sanders sold his shares to a group of investors for $ 2 million, but he remained as an agent. In 1980 he died. In 1986, KFC was sold to PepsiCo for $ 840 million . The Zinger Burger was introduced in 1993. In 1997, PepsiCo spun off its restaurant business, and KFC, together with the restaurant chains Pizza Hut and Taco Bell , which had also been part of PepsiCo at that time, was spun off to the new parent company Tricon Global Restaurants (now Yum! Brands ) and floated on the stock exchange.

distribution

Worldwide distribution of KFC restaurants

According to their own information, there are over 20,000 KFC restaurants in more than 125 countries. The main locations are the United States with 4141 restaurants and China with 5324 restaurants. The company employs 350,000 people.

Germany

KFC restaurant in Munich in the Euro-Industriepark

The first KFC restaurant in Germany was opened in 1968 on Hansaallee in Frankfurt . This made KFC the first American fast food brand in Germany, even before McDonald's and Burger King, which opened their first German restaurants in the 1970s. In contrast to the competition, however, for a long time there was hardly any progress with the expansion and these goals were missed several times. Although the company never withdrew from the German market, the number of branches stagnated at a relatively low level for a long time - some new openings were always offset by branch closings, so that the total number remained relatively constant. The company has only been on a growth course in Germany since the 2010s and has been able to increase sales and the number of branches significantly. In 1985 the first German KFC restaurant with a drive-in was opened. In March 2018 there were 163 restaurants in Germany.

There are free-standing restaurants, which usually have a drive-through, so-called inline restaurants, which are located in central pedestrian zones and in busy squares and shopping streets, and restaurants which are located in the food courts of shopping centers.

Austria

In Austria, a branch was opened in Vienna for the first time in 1970 , which at the time was the first branch of a US restaurant chain in Austria, but then withdrew from the Austrian market. In May 2005, Queensway Restaurants GmbH reopened a KFC restaurant in Vienna, which is located in the Millennium City Food Court . In March 2007 the first KFC flagship store was opened on Vienna's Mariahilfer Strasse . There are currently seven branches in Austria, five of which are in Vienna and one each in Linz and Graz .

Switzerland

In Switzerland , the first attempt was made in 1981 to establish a branch on Stauffacher in Zurich . After this attempt failed, a second attempt existed until 2004 in French-speaking Switzerland ; since then, KFC was no longer represented on the Swiss market. KFC only came back to Switzerland in 2017. In December was the main station of Geneva , the first KFC restaurant opened. On 14 June 2018, the first store in German-speaking Switzerland in was Bern he Shoppyland Schönbühl opened. The first branch in Ticino opened on May 9, 2018 in Mendrisio . The fourth branch opened in Volketswil on December 13, 2018 . Further branches have now been opened in Lausanne's Flon district, in Welle7 in Bern and at Zurich Airport.

United States

While the KFC brand is doing well worldwide and is experiencing strong growth, especially in Asia and Africa, it has been in crisis on its home market of the USA for years - the market share and the number of branches have continuously decreased in recent years. The main reasons for this are an outdated and uninviting branch network and a lack of innovations as well as the strong competition on the US market, which has ensured that KFC has been gaining market share to competitors such as Chick-fil-A , Popeyes Chicken & Biscuits , Church's for years Chicken and Pollo Campero loses.

Thailand

KFC restaurant in the Big C Supercenter in Wichian Buri, Phetchabun, Thailand

In 1984 KFC came to Thailand. A total of 500 restaurants had been opened by 2014. According to Marketing Director Thanyachete Ekvetchavit of Yum Restaurants International (Thailand), 300 restaurants are operated by Yum and the remaining 200 by its local franchisee Central Restaurants Group.

In 2017, Yum opened 60 new KFC restaurants. In August 2017, The QSR of Asia Co., a subsidiary of Thai Beverages (ThaiBev), signed a purchase agreement with Yum Restaurants International (Thailand) Co. for 252 existing KFC restaurants, some of which are under construction. With this acquisition, ThaiBev aims to expand its grocery store.

In December 2018, the 700th KFC restaurant opened in Thailand.

criticism

Critics accused a supplier of KFC of violating animal welfare and environmental protection regulations . The controversial organization PETA has launched an international campaign called "Kentucky Fried Cruelty". PETA recorded a video at a supplier Pilgrim's Pride slaughterhouse in Moorefield, West Virginia and posted the footage on its website.

Web links

Commons : Kentucky Fried Chicken  - Collection of pictures, videos, and audio files

Individual evidence

  1. ↑ Sandra Sieler: Meat-free alternatives: Beyond Meat brings plant-based chicken. In: fleischwirtschaft.de. August 30, 2019, accessed September 1, 2019 .
  2. ↑ A feast of bargains . In: Sunday Herald Sun , May 31, 1992. 
  3. ↑ a b KFC - Yum! Brands. Retrieved January 4, 2018 (American English).
  4. ↑ a b KFC - Kentucky Fried Chicken (Great Britain) Ltd., German Branch: 50 years of KFC in Germany - Kentucky Fried Chicken. (No longer available online.) Archived from the original on July 19, 2018 ; accessed on July 19, 2018 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.kfc.de
  5. ↑ Christine Schnarrenbroch: With fried chicken parts on expansion course. In: FAZ.net . March 30, 2014, accessed October 13, 2018 .
  6. ↑ KFC is planning hundreds of new branches. Spiegel Online, March 2, 2018, accessed August 30, 2019 .
  7. ^ KFC - Kentucky Fried Chicken (Great Britain) Ltd., German Branch: Expansion . In: Kentucky Fried Chicken . December 19, 2017 ( kfc.de [accessed January 4, 2018]).
  8. ↑ New fashions, new ideas. Retrieved January 4, 2019 .
  9. ↑ Kentucky Fried Chicken opens in Vienna - derStandard.at. Retrieved January 4, 2019 (Austrian German).
  10. ↑ http://www.kfc.co.at/restaurants/
  11. ↑ KFC. Retrieved September 16, 2018 .
  12. ↑ a b The Volketswiler KFC is being built here. Retrieved January 4, 2019 .
  13. ↑ The first KFC branch in Switzerland has opened In: 20min.ch, December 5, 2017, accessed on December 6, 2017
  14. ↑ www.20minuten.ch, 20 minutes, 20 minutes, www.20min.ch: Large crowds at the first KFC in German-speaking Switzerland . In: 20 minutes . ( 20min.ch [accessed June 14, 2018]).
  15. ↑ Blick: KFC expansion in Switzerland: Now it's Ticino's turn . ( blick.ch [accessed on August 6, 2018]).
  16. ↑ A 500 Calorie Menu for Success. Retrieved January 4, 2019 .
  17. ↑ Carol Tice: Why Popeyes is Buying Up Bankrupt KFC Restaurants . In: Forbes . ( forbes.com [accessed March 6, 2018]).
  18. ↑ KFC's Big Game of Chicken - Business Week. January 15, 2013, archived from the original on January 15, 2013 ; accessed on March 6, 2018 .
  19. ↑ 30 Years on KFC Thailand . Retrieved June 13, 2018
  20. ^ The Nation Business. Yum's Thailand unit opens record 60 KFC outlets in 2017 , December 2, 2017. Accessed June 20, 2018
  21. ^ The Business Times ThaiBev to acquire KFC stores in Thailand. Retrieved June 13, 2018
  22. ^ The Nation. 700th KFC branch opens in Thailand . December 21, 2018. Retrieved December 23, 2018
  23. ^ PETA's Campaign Against KFC | KentuckyFriedCruelty.com. In: archive.org. wayback.archive.org, archived from the original on October 31, 2015 ; accessed on March 18, 2017 (English).