Rudolf Seyffert

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Rudolf Seyffert (born March 15, 1893 in Leipzig , † February 16, 1971 in Cologne ) was a German economist .

Life

Seyffert studied first at the commercial college and then at the University of Leipzig . He then went to Mannheim where he received his diploma as a businessman in 1914 and later as a commercial teacher. He then worked for Heinrich Nicklisch , whose influence was reflected in Seyffert's later work. In 1919 Seyffert did his doctorate with Fritz Schmidt in Frankfurt am Main and became assistant director at Nicklisch's business institute. In 1920 he took over from Julius Hirsch at the University of Cologne with a teaching position . In 1922 he completed his habilitation and founded the Advertising Science Institute in the same year. Two years later he became a full professor at the chair for general business administration, trade and marketing. He began his empirical inductive research into trade in 1928 with the establishment of the Institute for Trade Research and ran it together with the institute until 1963. In 1954 he was appointed chairman of the examination offices for the diploma examinations of the Faculty of Economics and Social Sciences. He became a board member of the Institute for SME Research in 1958. In 1963 Seyffert retired and was succeeded by his former student Edmund Sundhoff .

In 1964 he became head of the catalog commission for trade and sales research at the Federal Ministry of Economics . Such a commission, which advised the government, had already proposed Seyffert in 1941 and the tasks also largely corresponded to Seyffert's ideas from 1941.

Awards

In 1957 the University of Mannheim awarded Seyffert the title of Doctor rerum politicarium honoris causa . In 1963 he received the Grand Cross of Merit of the Federal Republic of Germany .

Works

  • Advertisement from the merchant , Leipzig 1914
  • The human being as an operating factor , 1922
  • On the concept of tasks and the development of business administration , 1925
  • The most rational use of the operating staff , Hanover 1925
  • General advertising theory Stuttgart 1929
  • Retail trade handbook , Stuttgart 1932
  • The organization of trade research , 1941
  • Economics of Commerce , 1951
  • Advertising theory - theory and practice of advertising , 1966

Series

  • Publications on trade research , from 1953
  • Communications from the Institute for Trade Research , from 1949

Web links

literature

  • Edmund Sundhoff , Mitteilungen - Rudolf Seyffert - 60 years old , in ZfhF 1953, pp. 84–85
  • Fritz Klein-Blenkers , Rudolf Seyffert, 70 years old , in ZfhF 1963, pp. 140–142
  • Fritz Klein-Blenkers, Rudolf Seyffert 75 years old , in ZfbF 1968, pp. 152–154
  • Robert Nieschlag , Rudolf Seyffert - March 15, 1893– February 16, 1971 , in ZfbF 1971, pp. 254–256

Individual evidence

  1. ^ Sundhoff, 1953, p. 85
  2. ↑ Klein-Blenkers, 1963, p. 142
  3. ↑ Klein-Blenkers 1968, p. 153
personal data
SURNAME Seyffert, Rudolf
BRIEF DESCRIPTION German economist, professor of business administration
DATE OF BIRTH March 15, 1893
PLACE OF BIRTH Leipzig
DATE OF DEATH February 16, 1971
Place of death Cologne