Brasil Kirin

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Brasil Kirin SA
legal form SA
founding 1939 (as Schincariol)
resolution June 1, 2017
Seat Itu , Brazil
management Gino di Domenico
Number of employees 46,000
Branch beverages
Website www.brasilkirin.com

Schincariol logo
Brewery in Cachoeira de Macacu

Brasil Kirin is a Brazilian beverage manufacturer founded in 1939 as Schincariol and based in Itu (São Paulo). From 1989, Schincariol also brewed beer .

With a production of 2.5 million hl of beer and a market share in Brazil of 14%, it was the second largest brewery in Brazil in 2005 . From 2011 to 2017, Schincariol was owned by the Japanese Kirin Brewery Group. Schincariol was then renamed Brasil Kirin. In February 2017, Kirin announced that it would sell the company Brasil Kirin to Heineken for EUR 664 million . The takeover was completed on June 1, 2017.

Production sites

Brasil Kirin operated 12 production sites in Alagoinhas (Bahia), Alexânia (Goiás), Benevides (Pará) , Blumenau (Santa Caterina), Campos do Jordão (São Paulo), Caxias (Maranhão), Manaus (Amazonas), Alto Horizonte (Goiás) , Igarassu (Pernambuco), Igrejinha (Rio Grande do Sul), Itu (São Paulo) and Recife (Pernambuco).

Brands

The group sold its products under the brand names:

  • Água Schin, mineral water
  • Baden Baden, beer
  • Cintra, beer
  • Devassa, beer
  • Ecco !, energy drinks
  • Railroad , beer
  • fibz, soft drinks
  • fruthos, juices
  • Glacial, beer
  • Itubaina, soft drinks
  • Kirin Ichiban , beer
  • mini Schin, soft drinks
  • No gray, beer
  • Nova Schin, beer
  • Schin, beer, soft drinks
  • Schin Tônica, Tonic Water
  • Skinka, juices

Individual evidence

  1. ↑ a b History , on www.brasilkirin.com ( Memento from January 19, 2016 in the Internet Archive ), accessed on January 19, 2016
  2. ↑ Archived copy ( Memento from November 27, 2010 in the Internet Archive )
  3. ↑ Heineken to expand footprint in Brazil with Brasil Kirin acquisition , at www.beveragedaily.com , accessed February 19, 2017
  4. ↑ Heineken NV completes acquisition of Brasil Kirin Holding SA , at www.theheinekencompany.com , accessed June 5, 2017