Schlager sweet table

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Packaging design (2016)

The Schlager sweet bar is a luxury food that was originally produced between around 1970 and 1990 in the GDR by the VEB Rotstern Schokoladenwerk in Saalfeld as a chocolate-like product. It is now available again.

Product history

The name sweet bar (instead of chocolate) made it possible to partly or completely dispense with cocoa ingredients. The product initially resembled white chocolate and was sold at a retail price of 50 pfennigs . But another recipe soon followed, consisting of hard fat , sugar, whey and cocoa powder as well as peanuts . The cocoa content was 7 percent. The price was 80 pfennigs until production was stopped. The Schlager sweet table was the first of a whole series of different substitute goods that were produced and sold in the 1980s due to a lack of imported raw materials (especially cocoa). The packaging was seen as a prime example of GDR industrial design .

Since the year 2000, Goldeck Süßwaren GmbH in Zeitz has again been producing a product under the Zetti brand with the name Schlagersüßtafel , which has a very similar packaging design, but with different ingredients. The cocoa content was increased to 32 percent.

Press

“What was actually in the sweet table? In 1974 a new chocolate regulation stipulated that the minimum cocoa content in milk chocolate should be reduced from 25 to seven percent because raw materials were scarce. For this, the fat content was increased, instead of expensive almonds , hazelnuts and ground peas were processed into a mass. If milk chocolate only contained traces of cocoa, the sweet bar got by without such a vain ingredient ... The hit sweet bar is a further step towards keeping an almost forgotten snack tradition alive, even if the sweet bar now contains cocoa and does not really keep up GDR will taste good. The line started on Thursday, and we are waiting for the best seller from Monday. "

- Martin Z. Schröder in the Berliner Zeitung on January 29, 2000

Similar product

The Schlager sweet bar is often confused with the Creck sweet bar , but they are two different products.

Individual evidence

  1. ^ Matthias Kaufmann: Halloren: Volkspraline at the stock exchange. manager magazin , May 11, 2007, accessed December 9, 2010 .
  2. Ingredients for a Zetti Schlager sweet bar , made in 2010.
  3. Martin Z. Schröder: We love our stick cheese. In: Berliner Zeitung. January 29, 2000. Retrieved October 27, 2017 .

Web links