Simon Sinek

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Simon Sinek 2011 at the TEDx conference in Maastricht

Simon O. Sinek (born October 9, 1973 in Wimbledon (London) , England ) is a British - American author and management consultant .

Live and act

Diagram of what Simon Sinek calls the "Golden Circle".

Sinek began studying law at City University in London, but dropped out to work in the advertising industry. Sinek graduated in cultural anthropology at Brandeis University from. He lives in New York , where he taught strategic communication as an instructor at Columbia University in 2005/2006 .

Sinek's first TEDx talk on How Great Leaders Inspire Action is one of the most watched TEDx videos on TED.com.

Sinek is a writer for The New York Times and The Washington Post . His methods are used in training at Nellis Air Force Base . He is also an employee of the American think tank RAND Corporation .

reception

Paul Johannes Baumgartner summarizes one of Sinek's central theses: “Less successful people, according to Sinek, communicate from the outer to the inner circle. You start with the what and move on to the how to the why. Enthusiastic and thus successful people choose exactly the other way. ” Veit Etzold comments on Sinek's thesis:“ The first question is sometimes very quick and clear, but sometimes it is infinitely difficult to answer. It's the question of 'why?'. ”Simon Sinek put this down to a formula that made him one of the most cited TED Talks speakers of all: 'Start with why!' That also became the title of his world bestseller.

“People don't buy what you do. They buy why you do it. "

“People don't buy what you do; they buy why you do something. "

- Simon Sinek : TEDx-Talk "How great leaders inspire action"

His book has been translated into numerous languages, including Chinese.

Lex Sisney criticizes that from a business point of view the “who” (“who”) should be put before the why, because a company has to serve the customer or find out which problem or need is met. Otherwise there is a risk of being trapped in your own views and not meeting the needs of the market or customer. He also claims that Simon Sinek also sees this as a first step or links it to the why.

Books

  • Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team. 2017, ISBN 9781101992982 .

Web links

Individual evidence

  1. ↑ Biographical data according to the publisher's information in Simon Sinek: Always ask: why: How top companies and executives inspire success. Munich: Redline Wirtschaft 2014, ISBN 9783864146527
  2. ↑ a b Vincent van Vliet: Simon Sinek biography, quotes and books. In: ToolsHero. September 29, 2014. Retrieved June 12, 2019 (American English).
  3. ^ Columbia University: Strategic Communications 2005
  4. ↑ http://www.ted.com/index.php/talks/simon_sinek_how_great_leaders_inspire_action.html
  5. ^ The 10 most popular talks at TEDx
  6. ↑ Air Force helping hone new corps of leaders - Las Vegas Review-Journal, February 26, 2011
  7. ^ Keith Rogers: Air Force helping hone new corps of leaders: Training to help hone new corps of leaders . In: Las Vegas Review-Journal . February 26, 2011. Accessed January 1, 2014.
  8. ^ Paul Johannes Baumgartner : The secret of enthusiasm: More passion. More sales. More success. Offenbach: Gabal Verlag 2014 ( ISBN 9783956230967 ), p. 74
  9. ↑ Veit Etzold : Equity Storytelling: Think - Tell - Sell: Increase company value with the right story. Wiesbaden: Springer 2014 ( ISBN 9783658038892 ) p. 48
  10. ↑ 最後 吃, 才是 真 領導: 讓 部屬 擁有 安全感 打造 挖 不 走 的 零 內鬨 團隊. (Zui hou chi, cai shi zhen ling dao: rang bu shu yong you an quan gan da zao wa bu zou de ling nei hong tuan dui). Taibei Shi: Tian xia za zhi gu fen you xian gong si, 2014 ( ISBN 9862419164 )
  11. ^ What's Wrong with the Golden Circle? | Organizational Physics by Lex Sisney. Retrieved January 11, 2018 (American English).
personal data
SURNAME Sinek, Simon
ALTERNATIVE NAMES Sinek, Simon O.
BRIEF DESCRIPTION British-American university professor, author, journalist and business consultant
DATE OF BIRTH October 9, 1973
PLACE OF BIRTH Wimbledon