Special interest journalism

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As a special-interest journalism referred to journalism on specific topics for specific audiences . The opposite is "general interest".

term

The term originates from the magazines journalism as related to consumer magazines . Special interest topics can be found in special interest magazines , in specialized online media and blogs as well as on radio and television. It is often used synonymously with the term departmental journalism . In contrast to specialist journalism , special-interest media do not explicitly address a specialist audience.

The classic departments include domestic and foreign policy, economics, local affairs, culture and sport. A science section can also be found in many daily newspapers . The media, knowledge and service ( advisory journalism ) departments were added later . In the meantime, the division of departments has been dissolved in many editorial offices. Today, editors often work together across departments and subject-oriented. In the editorial offices mostly generalists work, who fall back on external experts for special interest topics.

history

The early 18th century special-interest magazines combined information about fashion and lifestyle with political and social education. An example of this is the Journal of Luxury and Fashions . They provided information and entertainment to the rising bourgeoisie, especially women.

The first automobile magazines fulfilled a comparable function for the male population at the beginning of the 20th century, but no longer only for the bourgeoisie, but for workers and the lower middle class, who could now also afford an automobile.

Today's special interest products offer advertisers clearly defined target group contacts. The media scientist Horst Pöttker writes: “Under the conditions of saturated markets in which there is fierce competition between the providers of highly differentiated products, advertisers primarily want to save costs by avoiding wastage and only reaching the audience with their advertisements that is for the advertised product comes into question as a buyer. "

Examples

See also

Individual evidence

  1. ↑ Klaus Meier: Department, Division, Team, Konstanz 2002.
  2. ↑ Horst Pöttker: Special Interest Journalism and its Limits , in: Journalistik-Journal April 15, 2006, accessed July 22, 2012.

literature