Sports Illustrated

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Sports Illustrated
description Special interest magazine
Area of ​​Expertise Sports
language English
publishing company Time Inc. ( United States )
First edition August 16, 1954
Frequency of publication biweekly
Editor-in-chief Chris Stone
editor Brendan Ripp
Web link
ISSN (print)

Sports Illustrated is an American weekly sports magazine . It was first published on August 16, 1954. Today Sports Illustrated is owned by Time Inc. , a subsidiary of the Time Warner media company , and is read by an average of 23 million people. The magazine annually selects the United States' Athlete of the Year .

The annual Sports Illustrated Swimsuit Issue was first published in 1964. It shows models and women athletes in bikinis in exotic locations. Models like Heidi Klum , Paulina Porizkova and Tyra Banks made their breakthrough in the fashion industry with the cover of the magazine. It is not only because of this special issue that the magazine is considered a refuge for male sexism in the USA.


Two other magazines were launched under this name in the 1930s and 1940s, but both quickly failed. Thereafter, there was no national sports magazine in the United States. TIME publisher Henry Luce began to consider whether his company should fill this gap. Several consultants - including Ernest Havemann of Life Magazine - tried to dissuade him from the idea, but he felt the time was right and he acquired the rights to the Sports Illustrated name for US $ 10,000. The boom in American national professional sports and the circulation of Sports Illustrated have influenced each other.


  • Michael MacCambridge: The Franchise: A History of Sports Illustrated Magazine . Ed .: Hyperion Press. 1997, ISBN 0-7868-6216-5 (English).

Web links

Commons : Sports Illustrated  - collection of images, videos, and audio files

Individual evidence

  1. Laurel R. Davis: The swimsuit issue and sport hegemonic masculinity in Sports Illustrated. State University of New York Press, Albany, NY 1997, ISBN 978-0-7914-3391-1 .
  2. MacCambridge, pp. 17-25.
  3. Arnd Krüger , Swantje Scharenberg (ed.): How the media prepare sport - selected aspects of sports journalism. Tischler, Berlin 1993, ISBN 3-922654-35-5 .