Styrian Junker

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Steirischer Junker is a protected wine brand and a form of marketing for dry young wines from growing areas in the Austrian state of Styria . The licensor of the "Junker" brand is the "Wein Steiermark" association. Around 300 winemakers produce the Styrian Junker.

The word Junker , formerly a term for sons of the nobility , is intended to indicate the youthfulness and quality of the product. These branded wines are traditionally presented on the Wednesday before Martini at the so-called "Jungker Presentation", a major social event in the Graz city ​​hall with around 4,000 participants, and only then go on sale - the marketing strategy follows international models, such as Beaujolais nouveau .

The majority of Junker production consists of white wines , which are also single-variety, but mostly made as a cuvée of up to seven types. The most popular varieties include Müller-Thurgau , Sämling 88 and Traminer . Only a very small percentage of Junker wines are made as red or rosé wines .

Requirements for a Junker:

The licensor is the Styrian Wine Market Community , to which around 300 winemakers belong. For the presentation of the bottles, the ® and the "Junkerhut" ( Steirerhut with Gamsbart) are required on both the label and the capsule . The typical “Styrian bottle”, which is imprinted by Styria's heraldic animal, a panther, is used, but is not limited to the licensed product.

Web link

Individual evidence

  1. Kulturzeitung 80: A wine with cult character: Der Steirischer Junker | Kulturzeitung 80. Retrieved on May 14, 2020 (German).
  2. Junker presentation 2019: Young, sparkling, noble - pure enjoyment in a glass. Retrieved May 14, 2020 .